Local SEO has changed drastically over the last 18 months, thanks in no small part to answer engines (AE) like ChatGPT. This transition requires adaptive and innovative GEO/AI tools, like Advice Local’s AI Presence Amplifier for local marketers and agencies to meet the moment. Local SEO isn’t dead, search still happens, but it just looks a bit different from the inside. Let’s look at how tools like the AI Presence Amplifier and generative engine optimization (GEO) helps agencies and businesses excel.
Generative Engine Optimization Is the Evolution of Local SEO
If you’ve not heard much about generative engine optimization, you will soon. It’s the latest strategic focus in digital marketing, born out of the conversational way that answer engines summarize and synthesize information. Generative AI takes what began in local search, digs deeper into available online data, and returns to the consumer a broader, clearer picture of a business. GEO ensures that a business shows up properly in these conversational searches and summaries (like Google’s AI Overviews). GEO is the evolved, supercharged version of local SEO.
At Advice Local, we’ve been talking about and planning for GEO most of this year. We recently launched our new tool that cleans and corrects business data to increase a business’ chances of being returned in AI summaries, AI-based search and AEs. Now we can offer you this tool to face the changes brought on by generative AI.
How Do Generative AI Local Search Tools Help Businesses?
While AI presents a big change to search engines, the evolution of local SEO into GEO doesn’t have to completely disrupt how agencies operate, or their client rankings. Our add-on service, the AI Presence Amplifier, shows how SEO and GEO strategies work in tandem.
While local SEO starts with solid listings management and clean citations in directories, data aggregators, and mapping and GPS apps, GEO works to unify and enhance business data in AI search agents. Consistent data is as foundational to GEO as it is to SEO, because unified data across the vastness of the web is vital to a business’ ability to be returned in AI-based searches. AI robots dive deep into information across multiple sources from owned and public media.
The AI Presence Amplifier reviews how business data appears across OpenAI’s ChatGPT, Google Gemini, Microsoft CoPilot and Perpleixty to return a familiar-looking (for platform partners) AI Publisher Score (APS). This percentage lets you know how complete, correct and structured a business’ data is in the corresponding AE. The higher the number, the more consistent the data.
The APS is a dynamic score based on data available at the time of a scan. The score will change as AI search parameters widen to include more attributes, and of course, it updates when corrections are made to existing data. The great news is that the data can be updated either manually or via API to keep you easily moving through large swaths of data.
Why is all of this important? Consumers still expect accurate content, data and information. An incorrect or missing link to a landing page, product description, address or phone number leads to frustrated customers or lost chances at acquisition. Before this happens, you can assess how the top four (with more to come) answer engines see a business’ data, so you can correct issues before they have the chance to become a problem.
There is much more to get to know about the AI Presence Amplifier and GEO. Stay tuned to Advice Local as the AI Presence Amplifier evolves, and as we evolve with the AI Age. This is only the beginning.
Local #SEO Isn’t Dead – How Our #AI Tool Helps Businesses by @BernieColeman
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Advice Local is here to help your business excel in the AI Age with an affordable add-on tool that keeps business listings optimized for traditional search and advanced answer engines. Get to know the AI Presence Amplifier today. Schedule a demo or call us at (214) 310-1356.
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