Listing management remains one of the important strategies agencies and local marketers use to help their clients increase online visibility. Solutions like our review monitoring tool put customer sentiment at your fingertips, minimizing the chance of having holes in your enchanting local SEO programs.
As always, reviews remain a significant part of establishing online trust and increasing client visibility. Consistently gathering new reviews and monitoring reviews still needs to be part of your agency service offerings. Here’s why.
Why Should Listing Management Include Review Monitoring?
As noted in the recently updated local search ranking factors report, review signals are pretty important, particularly for Local Pack/Maps ranking and AI-based search. Alongside listing management, review monitoring tools allow agencies to easily track customer experiences. This is a key factor for businesses that are standing out in local search markets. Let’s look further into why monitoring is important.
Reviews Are Part of Business Listings
To keep it simple, on most major directories reviews are part of the profile listing. The citation for the business and comments about their products and/or services are in the same place, adding weight to the value of the citation.
You know about the damage from duplicate or inaccurate listings. It creates multiple citations and divides the power of the reviews associated with the business. It can also lead to missed reviews that will make customers feel unheard, and affect how trustworthiness is perceived. Having a realistic way to automate and monitor reviews matters to each client’s business.
Reviews Can Build Up or Break Citation Trust
We talk a lot about trustworthiness in content for Google’s EEAT, but understand that citations are foundational to online trust. And in the AI Age that trust is more important now than ever before. Local business citations are a way to establish a business’ legitimacy, while consumer reviews reinforce their credibility.
Whether positive or negative, reviews lend to that credibility when they are managed consistently and in a timely manner. As I said above, trustworthiness is shaken in the presence of mismatched data and unanswered reviews, leading to weaker local trust signals affecting rankings and visibility in generative AI.
Listings Management Software Supports Reviews Monitoring
Being able to access reviews alongside business citations is key to the effective management of both. This ensures a consistent picture of a business to the public, to search engines, directories and answer engines. Listing management supports reviews monitoring by making the data accessible in one central location.
Instead of having multiple pieces of software, or having to visit each site separately for multiple client listings, you can set up alerts and monitor these from a single dashboard with Advice Local’s solution. Easier access leads to consistently better response times, as well as to happier customers.
Why Choose Advice Local for Listings Management & Reviews?
Advice Local’s tools are designed with multi-business, multi-location management in mind. Everything we add to our suite of tools is built to make the job of agency owners, partners and local marketers easier. Combining accurate listings with reviews monitoring only makes sense.
Our proprietary listings management services include sending updated, accurate data to important directories, data aggregators, mapping/GPS apps, review sites and more. Our Review Monitoring Tool gives access to multiple sites through that same dashboard. It all works together to grow business visibility and trust, leading to those all-important conversions!
Additionally, Advice Local builds with the future in mind. We continue to improve and innovate for what’s to come, from keeping up with the latest in how smart devices affect shopping behavior, to how AI shapes search. We’re here to make your agency life easier.
Why #Listings Management Needs to Include #ReviewMonitoring by @BernieColeman #SEO
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Add Review Monitoring to Your Local SEO Tools
Advice Local makes listings management and review monitoring easy for agencies with our all-in-one dashboard. The Review Monitoring Tool notifies you so you can readily receive and share reviews data from multiple platforms with your clients in a timely manner. To learn more, request a demo today or call us at (214) 310-1356.
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