Last week we looked at the importance of creating business listings for the local business clients you represent. We want to go a step further this week to give you a practical, highly effective way of managing multiple Google Business Profiles (formerly Google My Business).
Why Do Local Businesses Need a Google Business Profile?
Why would you create a Google Business Profile for a local business client? Because as a local marketer, you understand that ultimately, it’s all about visibility in the local pack, maps and search.
We’ve covered in great detail how applying expertise, authoritativeness and trustworthiness to a Google Business Profile (GBP) can help improve the business’ local visibility. We even created a score – the Google Authority Score – that allows you to easily see how well a business’ Google Business Profile is performing from within your partner dashboard.
Managing Multiple Google Business Profiles Can Be Made Easy
As a local marketer you know that managing a GBP takes time, patience and strategy – and this is exactly why we created our Enhanced Google Business Profile Tool. Our agency partners who have been using this tool can attest to its value. Here’s a quick look at what you can do with our Google Business Profile tool:
- Monitor reviews and respond to them
- Add questions & answers
- Schedule & publish EXIF-data optimized images
- Schedule & publish Google Business Profile posts
- Get access to 18 months of historical insights data
Essentially, the tool is designed for agencies and local marketers to manage Google Business Profiles for a single entity, a brand, or a franchise without any obstacles. Everything you need to deliver a winning GBP is included – for as many clients as you work with.
Of course, your clients expect to see the value you deliver each and every month. This isn’t always easy with a Google Business Profile, but our tool will help. The Enhanced GBP Tool integrates UTM tracking – you’ll be able to demonstrate the amount of traffic you are delivering to a business’ website within Google Analytics. This makes it easy to demonstrate the value you bring to managing your clients’ Google Business Profiles.
How to Manage Multiple Google Business Profiles Easily by @BernieColeman via @Advice_Local #GMB #SEO #GBP
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