Clean local citations are an essential part of local SEO. It’s one of our highest priorities for the clients we take on at Advice Local and a topic we emphasize to our partners. Any mention of a brand or business online, no matter the forum, has the power to make or break a consumer opportunity. If information is incorrect or misleading, trust is already violated; just like in personal relationships, it can be difficult to regain.

But, let’s be real: combing through every single local citation is exhausting, especially if it’s on your own time. Due to the amount of time that it detracts from other areas, it seems only logical to ask the obvious question: when do businesses really need to clean up local citations? Are there instances when you can let one slide? If the citation doesn’t generate high traffic or is obscure and comparatively minor, it probably won’t sabotage too many opportunities. But, let’s go into detail about when it’s never acceptable to let an incorrect or duplicate listing remain as-is.

Local Citations and Page 1 Search Results

The long and short point of every local SEO effort? We’re all vying for the same spot on the internet. In terms of local search, that spot is page one of search results from Google, Bing or another search engine. Because local citations can help earn the top spot in a search, businesses should run some tests.

The first test: search for the local business or brand by name. What’s the first thing that pops up? If it’s an old citation with an outdated number or former address, know that’s the first thing a potential consumer sees. This information needs to be cleaned up.

The next test involves a keyword-based search. We ran a simple “near me” search that included the targeted keyword “plumbers”. This brought up, immediately below the local pack, the review sites HomeGuide.com, Yelp and Angie’s List. According to a BrightLocal survey 86 percent of people out there read online reviews before frequenting a local business, so a review site is typically one of the first places they’ll look. The quality of the citations there are important to look into.

The last test, because it’s one of the easiest, is to run our free Online Visibility Report. This report will quickly show you which sites in our network a business is listed on and if the listing is correct, incomplete or missing.

Is There Confusion About a Local Citation or NAP Inconsistency?

If there is any vocalized confusion coming from a consumer about a listing, or a lost potential consumer, that’s a major sign that it needs to be cleaned up. This means the listing is misleading enough for people to speak about it on public forums.

Whether it’s on a Google My Business listing for all to see or in the comments section of a website, Super-Empowered Consumers who aren’t satisfied will always be the first to speak up. NAP (name, address and phone number) inaccuracies are a serious thing to rectify. Any inconsistencies probably confused far more than the vocal minority, and these citations should be at the top of the list of those to clean.

Is the Inaccurate Citation on a Government or Other High-Authority Sites?

Citation inaccuracies on government websites are important to note for two main reasons: 1. They can be tricky to correct, but 2. they have to be addressed. These citations are heavily relied upon for data by location-based source like Google Maps and the four data aggregators used in the United States. Government sites are go-tos because of their authority.

In the case of updating the data aggregators, it’s especially important to take care of the problem before that incorrect information is further disseminated across thousands of channels. This can create more unnecessary damage for a brand now, plus more work sorting through the mess later. High-authority sites with local citation inaccuracies should be the first ones checked and corrected.

Where to Begin the Process of Cleaning Local Citations

The previous points are all instances when you should not hesitate to correct any “bad data,” which we consider to be inaccurate citations and other incorrect forms of local SEO.

Start the citation cleanup process by correcting high-authority sources, like the government sites and data aggregators we discussed above. Here’s a infographic on citation cleanup and The Complete Guide How-to for Local Citation Audit and Cleanup that will walk you through the process step-by-step. Then, make a plan to build high-quality local citations going forward.

Does Every Local #Citation Need to be Cleaned Up? by @Advice_Local #SEO #Listings
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Trust Us to Manage Listings and Clean Up Local Citations

At Advice Local, we offer superior, in-house local listing management services that our clients and partners trust. Part of local listing management includes real-time citation monitoring. Let us do the busywork to maintain your visibility, and allow yourself more time to hone and improve your brand. Request a demo today and see our local SEO software in action!

The post Does Every Local Citation Need to be Cleaned Up? appeared first on Advice Local.

Citation building is essential for any local business. It’s the way that the business gets found online. A citation encompasses any mention of a brand online, and most will include the NAP (name, address, and phone number) on countless platforms. Guess what? Every single platform matters.

Every citation published is a means to accomplish E-A-T online. You know this one by now! It’s expertise, authoritativeness and trustworthiness, and it’s Google’s “metric” behind every SEO measure today.

The goal is not only to get the public to trust local businesses, but search engines, directories, and social platforms as well. Accurate citations are the key to helping businesses gain the trust they need from their consumer base so they can place higher in search results!

Are These Citation Building Statements Facts or Myths?

We’re going to play “MythBuster” today – citation building edition! We’re covering some of the biggest myths out there about citation building and setting the record straight, so you can best help your local business clients! Let’s get started.

Myth 1: Local Citations Harm a Business’ Google Placement in Search

This first myth could not be further from the truth. Almost every citation out there, especially in locally focused directories, works in the local business’ favor when it comes to Google placement and search rankings. The citations have to be clean, correct business listings to make the best impact. If you have citations that include positive reviews and other validations of the products or services a brand offers, the Google placement will only improve!

Myth 2: Hiring a Marketing Company to Handle Local Citations Is Wasting Money

At Advice Local, we know how much of a myth this is because we handle citations daily! Marketers know what they’re doing. They can circulate a citation to thousands of directories in no time because the technology is available to do so. Additionally, if they have the resources we do, they have the ability to submit to data aggregators for even more listing circulation. That leads to increased visibility on a variety of platforms, which then translates to leads and profits for the local business. Hiring a company like us to manage a business’ citations is one of the best things you can do. (And yes, we are partial.)

Myth 3: Discrepancies in Local Citations Aren’t a Big Deal

In a world where business listings require consistency across the web, discrepancies are a definite no-no. It all goes back to the NAP; a business’ name, address and phone number should be exact. The Google algorithm is brilliant and will connect the dots if a business’ information is listed differently here and there, as long as it still contains the same core details.  Examples of accepted discrepancies are Ste. vs Suite or Pl. vs Place. Google will normalize this type of data.

However, if a business moved locations in recent years or changed phone numbers, outdated information could be floating around the web, confusing searchers. Typos or variations in a business’ name can also impact their ability to be found.

A listing serves as a first impression to potential consumers, and incorrect information can create a lack of trust in a business. Inaccuracies undermine the authority a brand is trying to establish.

Myth 4: Citation Building Is the Only Important Way to Create Links

Citation building is important, of course, but local SEO involves a lot of moving parts that ultimately come together to create digital success for a brand. Link building can be accomplished in more ways than one, through components like an airtight content strategy, earned media and publications. When coupled with citations across the web, this leads to greater brand visibility, traffic to websites, and online authority. They’re all building blocks!

Myth 5: A Google My Business Listing Does Not Count as a Citation

Without hesitation, we can say that any mention of a business is a citation. Since a perfect Google My Business listing includes the business’ name, it’s citing the business.  A GMB listing is crucial to a brand’s success, which is why we’ve talked about it time and time again. Creating a local page on all the major search engines is one of the most direct ways to get a consumer to interact with a brand or business. All of the need-to-know information is visible, plus page “enhancers,” like popular times to visit a storefront, posted photos, and reviews.

If a business’ name and crucial information are out there for consumers to find, plus bonus content, it’s actually one of the most powerful citations!

Myth 6: Local Business Citations Will Lose to Big Name Competitors

Any local business that won’t build citations for fear of being overshadowed by big competitors doesn’t understand big picture SEO! That’s where our partners come in. Sure, when a local business enters the ring with the big names, there’s bound to be more competition between industry members.

But, when there’s a superior product being offered, a lack of citations across the web will hinder being noticed at all. If that doesn’t steal profit opportunity, what does? Online success is about proper, strategic citation building that makes a brand or business stand out – no matter their size.

Debunking #Citation Building Myths by @Advice_Local #SEO
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Request a Demo to See How We Amp Up Citation Building

At Advice Local, we offer a suite of superior products for our clients and reseller clients. They are all proven, honed tactics that our team performs in-house, including citation cleanup, local listing management, and other agency services. We are ready to debunk any myths circulating around the local SEO world that can shake the confidence of brands and pros. Request a demo today to see how our products and expert advice lead to satisfied business owners!

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Did you know that 80 percent of the answers that the Google Assistant gives through Google Home come from featured snippets? Last year, digital agency ROAST released a voice search ranking report that included a study detailing when the voice assistant takes information from featured snippets and when it doesn’t. The results were clear: the featured snippet plays a key role in voice search – at least when it comes to Google.

If you think about it, it’s only natural that Google is trying to push one of their products (the snippet) through another one of their products (the Google Assistant). But, could the significant results from ROAST’s voice search ranking report mean more than just that? Could this be the beginning of an era in which the success of a local SEO strategy comes in the form of featured snippets, not from high positions in SERPs? Although we don’t know that for a fact just yet, every move made by Google seems to point that way.

It’s more important than ever for local businesses to prepare for voice search by getting as many featured snippets as possible. A good starting point is checking if a business is voice search-ready. The next step is the featured snippet, which I explore below.

The Coveted Featured Snippet

Just how essential is position zero? The featured snippet extracts information from a webpage and presents it in a SERP known as “position zero” at the very top of the page. As position zero, the snippet is the first thing that a searcher sees after a query unless there are paid ads above it. If their query is answered by the snippet, and it usually is, then there’s no need to even click through to the actual webpage.

For websites that get their revenue from page visits, the rise of the featured snippet has become more than just a minor inconvenience. The snippet is hindering their income, putting them at risk of going out of business. Fortunately, this is not exactly the case for most local businesses. Most don’t care about the quantity of traffic but about the quality of traffic – the type of traffic that will actually convert. Although local businesses may not see an immediate loss of revenue due to the snippet, if their content doesn’t hold the coveted position zero, chances are they are losing business to the competition. Position zero can make or break a local business.

Featured Snippets and Voice Search

Featured snippets and voice search seem to have something in common: they both feed off natural language and long-tail keywords. For example, if you look for “What is local presence management” on Google, this is what comes up:

If you ask the Google Assistant the exact same question, this is what comes up:

Advice Local’s detailed article on Local Presence Management holds position zero for the query and, as you can see, it’s also the preferred response on voice search. While other websites like LSA Insider, Social Media Today and BirdEye hold positions on the first page, they’re not even considered on voice search results.

After the results of our little study, it becomes clear that local businesses that don’t appear on position zero or the featured snippet are losing potential customers to the competition.

How to Optimize Content for Voice Search and Featured Snippets

There are certain things a local business should keep in mind when writing or optimizing content for voice search and featured snippets:

Choose Wisely

The first thing a business should decide is the format of the content. There are three different types of featured snippets: paragraphs, lists and tables. Most featured snippets come in the form of a paragraph. According to STAT, paragraph snippets amount to 81.95 percent of total snippets. Lists are in second place, with 10.77 percent of the total and table snippets are only 7.28 percent of the total snippets.

Every type of content is good for something. You wouldn’t want to read a recipe for braised short ribs in paragraph form, right? Choosing the right format for the content is a key part of placing in featured snippets. If the local business decides to use a paragraph, then the answer to the question asked should be clear and concise. Avoid fluff at all costs!

Go Natural

We live in an era of text abbreviations. Not only classics like “Sr.” or “Mrs.” but also others like “TTYL,” “IMO” and “LOL” are seen everywhere from text messages to social media. It seems that the less we can type while conveying the same idea, the better. It’s no wonder that when search engines came to exist, the world easily adapted to their keyword-centric queries. Instead of typing: “How do I unclog a toilet?” a user can get the same search results by simply typing: “unclog toilet.”

Of course, no one says “TTYL” or “unclog toilet” in real life. That doesn’t sound natural. When we speak, we use full sentences and proper tone for questions or exclamations. With the rise of voice search, natural language is making a comeback. There’s no typing involved in voice search, so why not ask exactly what you’re looking for?

Not only do voice search likes natural language and long-tail keywords, but featured snippets do as well. Using both is essential in placing in position zero for a particular query.

Consider Intent

Back in 2013, Google debuted their Hummingbird algorithm. With this update, Google focused on intent. According to the Google blog, “The Google app is starting to truly understand the meaning of what you’re asking. We can now break down a query to understand the semantics of each piece…”

Since Google focuses on intent, local businesses should, too. If the local business’ content answers the question that a searched intendedto ask, that’s voice search and featured snippet gold. In order to do this, the content should be clear and give a comprehensive answer to a particular question.

For example, if the local business is a bakery, maybe one of their pieces of content could be: “What Are Good Dairy-Free Alternatives to Milk?” The answer should be given in the first paragraph of the text. For example:

In this particular case, the best way to answer that question was a list. That’s why Google chose this particular webpage as the source for their featured snippet.

As you can see in the answer, certain words are bolded within the text. Those words are known as semantic keywords. These types of keywords help add intent to the content.

It’s a Q&A and FAQs World

I’ve already said that local businesses should focus on answering questions clearly and concisely to have a better chance of earning the coveted featured snippet. What better way to do that than through a list of questions and answers?

Including long-tail queries throughout the content and giving straightforward answers is the best way to go. Although long-tail keywords may bring in less traffic because they’re so niche, they will likely bring in the type of traffic that converts.

Local businesses should take real-life questions and put them on paper. Do they have customers or potential clients asking particular things? Those are the type of questions that businesses should include in their list of Q&A or FAQs.

Make Good Content Better

Optimizing content is not just about adding certain keywords or changing subtitles to fit the topic better. Oftentimes, optimization can come in the form of images, statistics and outside sources. Is there a better image that suits the content? Are the stats used still accurate? Is the content linked to the most up-to-date sources?

Making content better for voice search and featured snippets might be as simple as making it evergreen or answering questions in the most thorough way. Local businesses should consider adding content to an already strong piece to have a chance at the position zero featured snippet.

How Local Businesses Can Conquer #VoiceSearch Through the Featured Snippet via @Advice_Local #SEO
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Talk to the Experts

At the end of the day, conquering voice search and featured snippets is all about getting listed in the right places and constantly creating the kind of content that users will want to see from a local business. We do this and so much more at Advice Local! Request a demo today to see how we can help you help your local business clients.

The post How Local Businesses Can Conquer Voice Search Through the Featured Snippet appeared first on Advice Local.

At Advice Local, we know that our digital marketing and local presence management strategies are effective. But, saying is one thing… showing is where it’s at and we’re doing that today.

In 2018, we took on a new client, an international pest control company that operates in 23 countries. This brand has a presence within 47 states across the United States, and serve more than 300 individual locations. They came to Advice Local in search of local SEO expertise, which we gladly provided.

Our work with them led to success in their local presence management efforts, profits, and visibility on the web. Here is an in-depth look into the work we performed for this pest control company, and are digital efforts which contributed to their successes.

A Deep Look Into Our Local Presence Management Work

First, we scheduled a meeting with our client to better understand the issues they perceived with their online presence. We do this with all of our potential clients; hearing what they believe is not working – as well as the goals they want to achieve – is factored into the foundation of the work we do for them. From there, we performed a full audit to discover exactly what items needed to be tackled first to reach the client’s main goal: increasing traffic and revenue.

After their audit, we found the following major issues with their locations’ digital presence:

• They were missing locations’ listings across the local ecosystem.
• There was inconsistent and inaccurate NAP (name, address, and phone number) data for existing locations, both in online business directories and search engine listings.
• There was missing location data across the entire local ecosystem, not just a single network.
• There were low rankings in many areas.

The Client’s Vision

This brand had more than one goal in mind, and they weren’t playing around with their specific expectations! Their first goal was to increase traffic to their location pages by 35 percent by amping their visibility in local key markets. Secondly, they wanted to make sure that at least 90 percent of all of their data across the web was accurate. It’s no doubt that, with more than 300 locations, we had a challenge in store for us! Lastly, they wanted to increase clicks and calls from their Google My Business (GMB) listings by 25 percent and 15 percent, respectively.

The Advice Local Solution

This pest control brand was working with another local presence management company at the time, which had more than 27,000 location listings – but it wasn’t enough to reach the client’s goals because of optimization and accuracy issues.

In order to provide a better solution, we completed a detailed audit of all the citations for the listings created with the other company. We also made sure that any duplicate suppression listings were tracked down and cleaned up. We used multiple tools and methods to find and fix the errors on these location listings in order to create consistency in the data. If you know us, then you know how frequently we mention the importance of consistency, and how it can make or break business opportunities! Those missed opportunities with each location were addressed quickly.

After the audit and research, we knew a visibility increase could only be achieved through a combination of citation building, citation cleanup, on-page website changes, content discovery topics and schema markup. We conducted another by-hand discovery of all citations, looking for faulty live links and incorrect phone numbers. We also created a unique listing package to avoid any overlap with the existing 27,000 listings created by the other company. We identified 10 new vertical sites and submitted accurate business’ data to them, creating new visibility opportunities for the client’s locations!

Increasing customer actions via GMB was also a goal for the client, so we then focused on auditing each location’s GMB listing for accuracy. We wanted to obtain their insights on actions, rankings, photos and queries, among others. GMB offers untold information on individual locations, but only when they’re fully optimized. That’s why we optimized each listing with relevant information – like products, services, coupons and offers – and added approved photos. In short, we created the dream listing that every business needs no matter their size! We then ensured each listing linked to the respective landing page, and finally corrected any duplicate or inaccurate listings.

We took a series of additional steps to achieve this brand’s goals. Our work included:

• Local optimization practices, like local listing management, optimization and promotion.
• Website technical optimization.
• Context semantics content ideation.
• Relevant and quality inbound referring domain, particularly local-specific links.
• Custom reporting on goals & progress.

The Incredible Results

After putting our plan in action, the pest control brand started seeing results within only two months! This is what we were able to provide in that short time frame:

• The listing searches reached the highest point in one week: 26,381 searches!
• 6,973+ keyword positions moved up in rankings across all locations.
• Bing organic keyword positions were up by 14,146 in a positive direction.

By the third month, we added these following successes:

• Impression data reached its highest point – over 200,000 for three consecutive months.
• Total clicks reached its highest point – over 60,000 for three consecutive months.

On our own Advice Local dashboard, we noticed after three months:

• A 38 percent growth on NAP score.
• A 38 percent growth on visibility.
• A 58 percent growth on directory score.

As for their GMB listings, after four months we achieved the following:

• Profile views up 127 percent.
• Search views up 81 percent.
• Google Maps views up 15 percent.
• Bing search impressions up 83 percent.
• Other listing impressions up 61 percent.

On Bing, we saw an increase from 7,500 monthly searches to almost 15,000! We saw amazing results on Yelp as well, with appearances jumping to an all-time high of over 500,000 for five consecutive months. With our solution, we didn’t just reach their goal of 35 percent increased traffic – our client also saw the most profitable month in company history. How incredible is that?

Local Presence Management Case Study – An Award-Winning Multi-Location #Brand Solution by @GetPlacedLocal #SEO
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Our Local Presence Management Strategies Result in Happy Clients!

Partnering with this international brand and helping them achieve the success they wanted was a thrilling mission. We knew our methods would work because we see them work every day for other businesses and brands like them!

Our local presence management solution increased their visibility and resulted in clear conversions that made their investment with us worthwhile. We’re ready to do the same for other companies! Request a demo today to learn how we can help the businesses you represent, too.

The post How Our Local Presence Management Solution Achieved All of Our Pest Control Client’s Goals appeared first on Advice Local.

If there’s anything we’ve learned in all our years specializing on getting local businesses found online, it’s that consumers are unpredictable. Although you might have an idea of the search queries a potential customer uses to find a particular business, it’s hard to know for certain without putting on your analytical thinking cap and digging into the data.

In 2015, Google launched Search Console, a free set of tools aimed at helping businesses monitor their sites’ online presence. Thanks to Search Console, marketers, businesses and agencies no longer need to take an estimated guess about the search queries that convert. They can know the actual keywords a searcher used to access the business’ website.

Search Console is one of the most useful tools used to gather insights into search queries and keywords, but local businesses can also find a similar analysis through Google My Business (GMB) Insights and Google Analytics. With a zero-click SERPs getting closer and closer, leveraging all these tools together is one of the best ways to get more insights.

Let’s take a look at how local businesses and marketers can take advantage of the information on search queries that Search Console provides.

Search Queries Are the Real Deal

Search queries are what a consumer types directly into the search box of a search engine, like Google or Bing. This may sound like the definition of a keyword, but it’s not. Elisa Gabbert, at Wordstream, said it beautifully: “a keyword is sort of like the Platonic ideal of a search query – it’s an abstraction that we extrapolate from multiple search queries.” In other words, keywords are a marketer’s way of identifying what a customer wanted to say with their search query.

How Do Search Queries Benefit Local Businesses?

We’re glad you asked. Through Google’s Search Console or GMB Insights, local businesses can look at which keywords and queries are getting them placed in search results. They can also see if those keywords are relevant to the business and if they are getting click-throughs to the site. Google Analytics gives local businesses a good idea of site search terms used by potential customers. This helps them decide if their site has the information that readers are looking for. If not, it might be time to change their content strategy and modify their local SEO tactics to place higher in search results.

It’s time to dig into search queries on these various platforms.

Search Queries on Search Console

Basing a business’ content strategy on data is a no-brainer if they want to capture more readers. A business might think they know what works, but it’s the actual numbers and information that give a clear view of what readers are looking for. Let us explain it with a visual and a practical example. Take a look at the screenshot below of Google’s Search Console.

This screenshot includes a list of search queries that readers used to find Advice Local on search engines in a seven-day period a couple of weeks ago. As you can see, Search Console provides important information on queries, including clicks, impressions, click-through rate (CTR) and position on search results.

Our team at Advice Local constantly analyzes the information provided by Search Console to come up with different strategies to reach a broader audience or to give our readers the information they are looking for. Google My Business topics are always a hit, as you can see.

Clicks, Impressions, CTR and Position

Following our example above, the query “google my business image size” gave Advice Local 16 clicks, 85 impressions with a CTR of 18.8 percent. But, what does that even mean?

Search Console gives the following definitions:

• Clicks: how many times a user clicked through to a business’ site
• Impressions: how many times a user sees a link to a business’ site in search results
• CTR: the percentage of impressions that resulted in a click
• Position: the position of a business’ site in search results

For a business, the metrics that really matter are CTR and position. In our example, out of 85 times that our content appeared in search results, it was clicked through only 16 times, even though we held the first position for that particular query.

This could be a result of either of the following scenarios:

• There’s a newer post that is not placing as high in search results.
• This query has a featured snippet that is answering the user’s questions in search results. Therefore there is no need to scroll down or visit the website.

In this particular case, we were affected by both of the situations above. The article that is in the first position is from 2017. Our 2018 update hasn’t had a chance to place higher in search results yet. At the same time, the featured snippet is held by a business with an article from 2019.

If we use the information above to optimize our content strategy, we will arrive at the conclusion that we need a new post on Google My Business image sizes for 2019 if we want to capture the readers. However, what we really care about is getting businesses found online, so while GMB is one of our top priorities, their image sizes fail to make the top of our list when it comes to our content strategy. We’ll take no action at this time.

This is only one example of how using the information found on Search Console about search queries can help a local business make informed decisions to capture the attention of potential customers. There are plenty more, but for now, I want to switch my focus to GMB Insights. These can be very revealing when it comes to optimizing a GMB listing.

Search Queries on Google My Business

GMB Insights offers their own search queries for GMB listings. They show the queries used to find a business on Google. The search terms that are used to find a listing should also be used to optimize a listing with Google Posts and Ads.

In this screenshot from our GMB listing, you can see our top three keywords are our business and other variations of it! If a business isn’t placing for their own business name, this is a much bigger problem than what I’m going to tackle today.

It’s a good thing that our GMB listing surfaces for keyword phrases like “SEO,” “digital marketing services” and “best SEO companies.” I would like to see other important keywords in the mix too, but this helps us better understand how Advice Local is getting found on Google My Business.

Some of the keyword phrases we’re ranking for are a little puzzling. If this happens to a local business, the best thing to do is review their GMB listing and make sure they don’t have any keywords within the listing that could be giving the wrong impression.

On-site content affects how a GMB listing places in SERPs, which means that local businesses could use GMB search queries to not only optimize their listings, but also to optimize their site content. Improving these things will likely help local businesses increase traffic and conversions.

Let’s take a moment to focus on a different type of search query. Site search terms are just as important in the decision-making process as search engine queries and can be easily accessed through Google Analytics.

Site Search Queries on Google Analytics

A site search query is a whole different animal, but it’s related to a search engine query. Let’s call them first cousins once removed. Site search queries are typed in the search box of a local business’ site. The business has already captured the attention of a potential customer, but do they have what the consumer is looking for?

To find site search queries using Google Analytics, simply navigate to the “Behavior” tab on the left side to expand the menu options. Then click “Site Search” and select “Search Terms.” You will then see a list of the top search terms for the given time period. We recommend that you extend the time period to at least the last 90 days to get a better idea of what people are looking for.

Grabbing our own real-life example again, take a look at the screenshot below.

We took the stats above from a sampling of searches limited to January 22 to January 28, 2019 on Google Analytics. As you can see, most of our searches were for voice search – which we excel at, by the way! Voice search had five unique searches during that week. Readers then spent over four minutes looking at our content! They clearly found something they liked; not only is the time on page high, but the percentage of search exits is zero, which means they kept navigating through our site.

If the reader had immediately visited the page that surfaced in the site search and then bounced, this would be an indicator that our content didn’t answer the reader’s question.

Once a business understands how a consumer is finding their business online they can deliver the content they need to convert them into a customer!

Using #Search Queries to Help a Local #Business Rank by @LissaDuty #SEO
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What’s Next?

The sky’s the limit for local businesses and marketers who leverage these powerful tools to provider consumers with what they are searching for online. Find out today how we can help you help your clients get found online too! Request a demo to see why partners across the United States choose us.

The post Using Search Queries to Help a Local Business Place in Search Results appeared first on Advice Local.