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Localized Google search results.

Google’s focus in recent years has increasingly shifted towards local search, driven by the rise of mobile and location-based technologies. Embracing strategies such as top-rated listing management services for local SEO is just as important as ever. If you’re hoping to secure top placement in search results in this environment, you must understand how Google returns search results based on a user’s location.

Does Google Personalize Search Results Based on Location?

Yes, Google uses a person’s current location to deliver more accurate search results. This approach is most apparent when searching for a service – “car accident attorney” for example – without attaching a city name. In such instances Google invariably provides results featuring the local pack, and organic search results that are based on the searcher’s current location.

Even for a more generic term like “hats,” the results will recognize the country and include a combination of geographically relevant stores and common sites like Wikipedia. For businesses, this typically means that every target keyword will be influenced in some way by localized results.

How to Help Businesses Appear in Google’s Local Search Results

As a local agency or marketer, targeting localized search results can actually deliver more targeted traffic and a higher conversion rate. Customers in your client’s city can find that client’s business far easier – but you must make sure their website is optimized for local searches.

Why Listing Management Matters for Local SEO

Boosting local presence with business directory listings is a strategy familiar to most digital marketers. And one could argue that Google’s localized focus only adds to its importance, as a business’ proximity to the searcher partly determines who gets a search placement.

When users grant Google location permission, their precise location will determine the best search results. However, for those who do not give permission, Google estimates the general area (an area larger than one square mile with at least 1,000 users) using available information like IP address and previous activity, depending on preferences.

Listing management influences whether a business is featured prominently within this sphere, as Google uses the data to classify a business. Listing data naturally includes the business name, address and phone number (NAP). It also uses categories, keywords and other information to present the best local results depending on the search query. And if this data is incorrect or inconsistent, Google will be less likely to give it prominence over competing businesses.

Prioritizing the Google Business Profile

Listing management allows you to monitor and update many platforms, but the Google Business Profile (GBP) will inevitably take priority. Unlike some listing services, GBP requires ongoing monitoring and updating. For example, to ensure that a business’ GBP data always matches our database we created the GBP Sync service within our Enhanced GBP Tool for agencies. We also auto-reject public edits for you, avoiding unwanted profile changes.

Our Review Monitoring Tool also helps you monitor and respond to reviews, and reviews often contain valuable keywords. These services work in combination to target Google’s three big ranking factors – relevance, distance and prominence – so your business clients have the best chance of securing top placement in search.


Does #Google Automatically Localize Search Results? by @BernieColeman #SEO
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Premier Listing Management and GBP Services for Agencies

At Advice Local, we develop cutting-edge tools and services for agencies and local marketers. From streamlined listing management to straightforward review monitoring, local search marketing is easy with our dashboard solution. To try it for yourself, call (214) 310-1356 or request a demo now.

The post Does Google Automatically Localize Search Results? appeared first on Advice Local.

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Review monitoring for business growth.

As more consumers conduct research before buying from a business, the power of reviews continues to grow. Understanding how to monitor reviews online is more important than ever, with many top local agencies making review management a core service for clients. Whether amplifying positive sentiment or resolving negative feedback, in our current era reviews can make or break a business.

Why Review Management Matters for Local Businesses

Customer reviews on Google, Yelp and other services can cause mixed feelings among business owners. While positive reviews undoubtedly help a brand grow, any less favorable reactions could damage a reputation. Since both positive and negative reviews require attention, let’s look at why businesses and their agency partners should embrace dealing with reviews with a clear-sighted strategy.

Increase Customer Engagement

Engaging with consumers can build a sense of community and demonstrate that you are listening to the people who put their trust in you. Both the individual leaving the review and people scanning for feedback can see and learn from this two-way conversation.

Build Social Proof With Positive Reviews

Social proof in marketing comes when there are visible signs that other people are buying and using a business’ services and products. Essentially, there is a chain reaction of new buyers acting on the positive recommendations of others as more people read reviews and are convinced to shop with a brand.

Learn About Consumer Preferences

Tracking reviews across the leading platforms, analyzing customer sentiment and adapting to satisfy the market is possible with a clear review strategy. While this approach sounds complex, agencies can automate review monitoring with the help of our comprehensive tool.

Help With Employee Morale

Positive reviews can boost employee motivation and support pride in their work and the business. Knowing that customers appreciate their efforts may inspire a drive towards higher standards and maintain them. However, the downside of reviews may become apparent after a series of negative reactions, which can certainly have the opposite effect.

Improve Company Standards

In order for a business to experience significant growth it must operate at a high level and outperform the competition. Agencies can assist companies with this process by monitoring reviews for clients and providing detailed data with valuable insights. With this information, organizations can adapt and improve.

Attract Exceptional Employees

It’s easy to assume that positive reviews are only relevant to consumers, but potential employees also take note of a business’ reputation. Talented people want to work for reputable companies with satisfied customers, and reading reviews is one way to research the general opinion.

Appeal to Investors

If a business is focused on growth, taking outside investment is often the fastest way to expand and hit new heights. With reviews offering deep insight into the health of the company, a company’s reputation will influence the interest of investors. Of course, negative reviews could dissuade interested parties, so it is essential to monitor and resolve poor feedback.

Reduce Marketing Costs

Identifying cost savings in a business can allocate more funds for growth. For instance, an efficient review monitoring tool enhances word-of-mouth marketing impact, thereby reducing the need for additional expensive promotion. At Advice Local, we enable agencies to provide cost-effective review monitoring by incorporating the tool with every active listing in our premium listing management service.


How Positive #Reviews Help Local Businesses Grow by @BernieColeman
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Access the Premier Review Monitoring Tool for Agencies

Advice Local creates world-class digital marketing services for agencies. If you want to take review monitoring, listing distribution and local presence management to the next level, try our dashboard solution today. Call (214) 310-1356 or request a demo now.

The post How Positive Reviews Help Local Businesses Grow appeared first on Advice Local.

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Local business listing services.

Business listing services are the foundation of local search marketing success. With the help of comprehensive listing management services, agencies can ensure business clients attain top search placement. But what exactly does a local business listing service do, and how can it help your clients increase search visibility?

The Main Elements of a Local Business Listing Service

Faced with growing competition and limited visibility in the top of search results, businesses need to do more to gain an edge. Listing management plays a vital role in this process, and provides the following crucial services.

Submit Business Data to Listing Sites

Professional listing management services utilize both APIs and manual submissions to ensure business data is accurately represented on a wide range of platforms. This process involves the initial submission of citations and their ongoing modification to keep them up-to-date.

Optimize Business Listings

Optimizing business listings involves more than just adding basic information. The best services allow agencies to include compelling descriptions and high-quality images, to choose accurate categories and use keywords strategically, and more. This optimization ensures that a business is included in relevant searches, also increasing engagement.

Maintain Consistency of Information Across All Platforms

Consistency is integral to the business listing process. For instance, when a business’ name, address, phone number (NAP), opening hours or services are incorrect, it causes confusion and a poor user experience. A quality listing service must distribute accurate information and offer the ability to modify it where required.

Distribute to Leading Data Aggregators

Data aggregators like Foursquare and Data Axle syndicate business data to a network of local directories. Local business listing services distribute accurate details to the major data aggregators, providing a hub to create, manage and modify NAP details. Data aggregators help businesses with local discovery without requiring manual citation building and ongoing listing maintenance.

Deliver Vertical Submissions in High-Value Industries

Vertical directories allow businesses to create listings in specific industries. With search engines using relevance as a factor in local search placements, a listing in a quality law or healthcare directory is a highly prized asset. Listing management providers maintain a database of niche directories and analyze their authority regularly.

Get Businesses Listed With Mapping Apps

As more consumers search for businesses with a mobile device, mapping app listings have become essential for local visibility. Listing management services ensure that companies are accurately represented on these apps and GPS navigation solutions, helping drive foot traffic and making location discovery easy for potential customers. Along with data aggregators, directory sites, search engines and voice search platforms, mapping apps are included in our comprehensive Data Amplifier Network.

Provide Detailed Reporting for Agency Clients

Agencies benefit from detailed reporting offered by listing management services. These reports provide comprehensive data, allowing agencies to present accurate and insightful analytics to their clients. So if you’re not receiving detailed reporting right now, it might be time to shop listing management providers.

Offer White-Label Lead Generation Tools for Agencies

White-labeling enables agencies to present their clients with first-rate listing tools, but without time-consuming and costly development or ongoing maintenance requirements. Use a personalized Online Visibility Report or branded sales widget tool to find and keep clients.


What Does a Local Business #Listing Service Do? by @BernieColeman #SEO
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Try Our World-Class Local Business Listing Services

Advice Local provides digital agencies with high-quality local business listings, data distribution, agency sales tools and much more. If you want to help your clients increase their local search presence, speak with our team today. Call (214) 310-1356 or request a demo now.

The post What Does a Local Business Listing Service Do? appeared first on Advice Local.

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Business promotional tactics for agencies.

With more consumers researching businesses online in 2024, opportunity and competition in the digital space are both set to rise. Digital agencies that excel in SEO, effective real-time listing management and comprehensive review monitoring will undoubtedly secure a competitive edge. But with companies fighting for attention, going the extra mile for your clients is imperative.

Top 15 Tactics for Increasing Local Business Visibility

Start the year on a positive note with these effective tactics for promoting a business online.

1. Perform a Google Business Profile Audit

Most businesses are simply not taking advantage of the many features offered by a Google Business Profile (GBP). Audit your client’s GBP, taking into consideration data accuracy, categories, images, Google Posts, business attributes and more.

2. Add Photos to Bing Places

Images are an essential feature of Bing search results and can really help a business stand out. Make sure to upload high-quality images to Bing Places – showcase the interior and exterior of the business along with products and services.

3. Monitor Reviews on Yelp

Monitor, review and respond to all reviews you can find, particularly on popular platforms like Yelp. Our review monitoring tool can give you a helping hand and make things easier.

4. Submit to Data Aggregators

Data aggregators push business data to all the important search engines and directory platforms. Read more about boosting local presence with business directory listings here.

5. Update Listings to Correct Bad Data

Inaccurate business data will obstruct local search visibility. Correct any bad data using real-time listing management services.

6. Target In-Dash Navigation and Mapping Apps

Consumers increasingly search for local businesses while on the move. Make sure your clients are submitted to GPS mapping platforms.

7. Optimize for Long-Tail Keywords

Secure consistent traffic by optimizing blog posts for long-tail keywords. Search volume might be modest, but these visitors are often targeted and motivated.

8. Maintain a Content Schedule

A blog without regular updates reflects poorly on a business’ brand. Make sure to develop a content schedule and stick to it in 2024.

9. Target Featured Snippets

Featured snippets provide organic traffic from Google and help with brand recognition. To target featured snippets, create definitions (40–60 words) for relevant industry concepts within blog posts.

10. Distribute to a Listing Management Network

Listing management ensures business data is accurate and accessible across a range of popular directories, review sites and search engines.

11. Monitor Analytics

Analytics shows how visitors use your clients’ websites, providing opportunities for improving content and making it more relevant to users.

12. Create Insightful Infographics

Infographics can provide high levels of engagement by condensing information into a simple visual format. A quality infographic will also be shared on other blogs and social media.

13. Audit On-Page SEO

Follow SEO best practices on new and older pages and identify issues that can limit search rankings. Titles should be 60 characters or less, meta descriptions are 155 characters or less; use H2 titles as well.

14. Optimize for Voice Search

Voice searches will likely increase this year. Focus on conversational keywords, and use questions and answers in your content creation strategy.

15. Check the Google Authority Score

Our Google Authority Score metric monitors brand influence, reputation health and more. Try our Enhanced GBP Tool to see how your clients are doing.


15 Tactics to #Promote a Business Online in 2024 by @BernieColeman #SEO
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Access the Best Business Promotion Tools for Local Agencies

Advice Local helps digital agencies promote business clients with our advanced local presence management hub. Get the best listing management, GBP tools and real-time reporting in one convenient location. To get started, call (214) 310-1356 or request a demo now.

The post 15 Tactics to Promote a Business Online in 2024 appeared first on Advice Local.

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Business listing management providers.

Managing the digital marketing requirements of multiple businesses is a considerable task. To lighten the load, agencies and local marketers enlist the help of professional listing management services. And since the local ecosystem is constantly evolving, it’s necessary to determine whether your business listing management provider is keeping up-to-date.

Why Is Business Listing Management So Important?

If you’re shopping for a new business listing management provider, it’s time for a quick review of why these services matter.

  • Local Search Visibility Optimization – While opinions differ on their weight of importance, citations are without a doubt an essential part of local search marketing.
  • Brand and Trust Building – Businesses need a significant online footprint built on accurate data in order to develop a trusted brand.
  • Customer Engagement – Review responses and customer engagement are newer – and highly important – aspects of listing management.
  • Local Ecosystem Building – Your business clients need to be found on premium directories, in-dash GPS systems and other niche platforms.
  • Analytics and Insights – Insights into customer engagement and behavior allow businesses to make smart decisions.

What Should You Expect From a Business Listing Management Provider?

As we examined in our five questions to ask before hiring a citation builder post, a listing management partner’s capabilities are a significant factor. When shopping for a provider, look for the following services.

Comprehensive Data Distribution

Listing management should encompass data aggregators, data accelerators, data enhancers and various other solutions. Essentially, this approach involves distributing business data to search engines, directories, GPS services, local community platforms, vertical directories and more.

Real-Time Updates and API Integration

Inconsistent business data is one of the quickest ways to harm search engine visibility, with Google and others aware of the poor user experience bad data can provide. Fortunately, real-time updates can solve any data issues across an entire network of platforms. At Advice Local, we leverage APIs to manage data, along with manual submissions where necessary.

Advanced Google Business Profile Services

As we recently discussed, Google Business Profile (GBP) signals are the most important local pack ranking factor. For this reason, providers must go beyond simple GBP submissions. For example, our advanced services include GBP Sync, auto-reject of public edits and data insights.

Review Monitoring and Sentiment Management

With more consumers checking reviews before buying from a business, review monitoring becomes an integral part of listing management. And while it’s essential to respond to reviews, agencies must also monitor overall user sentiment across the important platforms.

Scalable Services

As you increase your client base and their businesses expand, your listing management partner needs to provide the tools to help you scale. Having a straightforward, robust dashboard for monitoring and managing client data allows agencies to stay on top of a growing business.

Data Consistency and Platform Compliance

Listing management requires interactions with a diverse network of platforms. A quality provider will ensure all submissions follow each site’s guidelines, and that data remains consistent.

Voice Search Optimization

Digital assistants continue to grow in popularity, making voice search optimization a necessity. This process involves understanding the natural language patterns in queries and ensuring listings can be easily found via voice search. You can use our Voice Search Readiness Test to see how your clients are doing.


Is it Time to Shop Business #Listing Management Providers? by @BernieColeman #SEO
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Best Business Listing Management Provider for Agencies

Advice Local is a leading provider of business listing management and citation building services. When your digital agency wants a comprehensive, hassle-free approach to local presence management, speak with our team today. Call (214) 310-1356 or request a demo.

The post Is it Time to Shop Business Listing Management Providers? appeared first on Advice Local.

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Free business directory listings.

Not so long ago, quantity was an important metric in developing a successful directory listing network. But search engines are much smarter today, and the best listing management services are far more likely to prioritize quality. For businesses, this essentially means getting listed on a diverse range of dependable platforms – and maintaining the accuracy of each listing. But how can digital agencies most efficiently create quality listings that will help boost their clients’ local presence?

How to Maximize Results From Local Business Directory Listings

Older, static business listings have increasingly fallen out of favor, as contemporary profiles are likely to feature rich content and interactivity. From photos and videos to reviews and discount offers, now listings can offer much more than name, address and phone number (NAP) alone.

Business Listings Still Matter

First, we must point out that business listings are still a crucial element in increasing local presence. While listing management has been around for years, the strategy still works as well as ever.

For instance, in the 2023 Local Search Ranking Factors Survey from Whitespark, local citations were regarded as vital elements of local pack ranking. In a poll of SEO experts, Google Business Profile (GBP) signals received an estimated weighted importance of 32%, while citation signals hit 7%.

Real-Time Changes Make a Difference

Whether it’s a street address or hours of operation, your business clients will inevitably make changes. And when dealing with a network of listing platforms, errors will inevitably occur. So what’s the best way to approach this? In practice, the ability to quickly adjust this information makes all the difference.

For both search engines and consumers, consistency marks a business as being trustworthy and credible. And this starts with providing accurate business information across every platform.

Build a Sophisticated Network

As we’ve discussed, the quality of the directory listing network is of prime importance. Currently, quality refers to trusted platforms covering search engines, directories, review sites, vertical platforms, mapping apps and more. At Advice Local, we have built a comprehensive network that our agency clients can tap into. Here’s a brief look at the Data Amplifier Network.

  • Data Aggregators – Companies like Foursquare that collect data on a vast number of businesses and distribute it to a network of search engines, mapping apps and navigation systems.
  • Data Accelerators – A curated collection of the most powerful search engines, mapping apps and local platforms.
  • Data Enhancers – High-quality, trusted directories such as DexKnows, BubbleLife and Judy’s Book.
  • Voice Assistants – Get found on popular voice search platforms like Alexa, Siri and Google Home.
  • GPS Accelerators – Accurate business location details for in-dash navigation, GPS devices and more.
  • Vertical Directories – Targeted niche directories in the health and legal fields.

At Advice Local, we use both APIs and manual submissions to build a business’ footprint across these platforms. This approach delivers the speed and accuracy needed to develop a network of business listings – while avoiding those thin, spam-filled sites that harm local presence.

Review Management

Reviews are a key component of most popular directories, including GBP, Yelp and more. Yet customer reviews should not be a one-way conversation. Whether the feedback is good or bad, consumers expect businesses to respond. Fortunately, integrating an advanced review monitoring tool means that this process need not be resource-intensive for an agency or its business clients.


How to Boost #Local Presence With Business #Directory Listings by @BernieColeman #SEO #GBP
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Try Our Streamlined Approach to Business Listing Management

Advice Local helps local marketers and digital agencies like yours create and manage listings for their clients. Our efficient dashboard solution puts you in control of listings across a network of platforms. To learn more about our services, call (214) 310-1356 or request a demo now.

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Key elements of online review management.

For local marketers and digital agency owners, learning how to monitor reviews online is a pivotal skill. More than ever, a brand’s reputation rests on the opinions cast on platforms across the web. Of course, we all know the importance of garnering new reviews. But beyond the surface, what are the elements that make up trusted reviews?

What Are the Main Pillars of Trusted Online Reviews and How Does It Benefit Your Clients

Creating a review strategy for a business client might not be as straightforward as it appears. So do you focus on getting a high volume of reviews, or is positivity more important? Let’s look closer at the factors that really matter.

Positivity

It goes without saying that customers are more likely to buy from a business with positive reviews. So star ratings most certainly matter, but how much? According to BrightLocal’s Local Consumer Review Survey 2023, 58% of consumers would feel positive about buying from a local business with a high star rating. And 69% would feel positive after seeing reviews describing a positive customer experience.

Need

Star ratings are crucial – and occasional negative feedback is inevitable. Yet these occasional unhappy customers can be of service, as the way a business deals with negative responses provides valuable information to consumers looking at that business.

Responsiveness

When assessing a business, responsiveness is a high priority for consumers. When a company is willing to respond to feedback – good or bad – it reveals an active, engaged brand. In fact, the same survey found that as many as 88% of consumers are likely to shop with a business that responds to reviews.

Benefit

Fortunately, today agencies working with business clients have a far easier time staying responsive than in the past. For full details, check out our post on how to automate review monitoring and why it matters.

Authenticity

Authenticity is a key aspect of doing business online. Naturally, consumers need to trust a company to buy from them. And with the rise in fake reviews, demonstrating authenticity must be integrated into any review strategy.

Action Necessary

Protecting your clients from fake reviews requires the ongoing monitoring of the leading platforms. Using our Review Management Tool you can track feedback from Google, Yelp and others, and respond quickly to each customer. And if, for example, you receive notifications of a flood of inauthentic negative reviews, you should reach out to the relevant platform as soon as possible.

Recency

According to data from PowerReviews, 38% of consumers will not buy a product if the latest reviews are over three months old. A lack of up-to-date reviews tends to stand out as a warning sign to potential customers, raising questions about the sudden fall-off in interest.

Strategy

So, how can you ensure consistency and recency? Because responding to reviews demonstrates an engaged business and boosts customer confidence, you must first ensure your business clients have an outreach strategy that includes requesting customer responses.

Platform Diversity

Whether it’s Google, Yelp, Judy’s Book, Brownbook or others, consumers use a range of review-based platforms. Making sure businesses have active, responsive listings on these priority platforms increases the likelihood of customers leaving feedback.

Approach

And if tracking and managing profiles across these many sites sounds challenging, you might like to try our local SEO and business listings software for the easiest way to stay on top of your client’s local presence.


Leveraging the Main Pillars of Trusted #Online #Reviews by @BernieColeman #SEO
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Try Our Review Management Tool Today

At Advice Local, we help agencies and local marketers monitor and manage client reviews from our leading dashboard solution. When you want the best in listing management and review monitoring, try our tool today. Call (214) 310-1356 or request a demo now.

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SEO citations for agencies.

For many years, citation building has remained a trusted SEO strategy. Agencies leverage comprehensive listing management services to demonstrate their business clients’ authority and relevance, leading to increased search visibility. But with much of the SEO community focused on the next new trends, proven techniques like citation building can fall out of favor. Let’s examine why citations still matter for local presence.

What Are Citations?

Local citations are mentions of a business’ details on directories, review sites, blogs and other platforms. The core business details included in a listing are the name, address and phone number (NAP), but plenty of additional information could be included.

Citations included on directories, mapping platforms and similar sites are called structured citations, while references to a business in an article are called unstructured citations.

How Do Citations Work?

Google and other search engines use citations as a factor to determine search rankings. If a business has a high volume of quality, relevant citations, this validates the organization and increases its perceived trust.

How much do citations matter for SEO? As you may know, this subject is widely debated in the world of SEO. And while some people feel citations are less influential than they once were, the consensus is that they still offer significant value.

For example, Whitespark’s Local Search Ranking Factors 2023 survey included citation signals as one of the seven most important factors in both the local pack and local organic ranking factors. Crucially, how you approach citations will determine how much weight Google attributes to these mentions.

The Advice Local Approach to Listing Management

As we recently discussed, all directories are not created equal. The days of amassing links from low-quality directories are long gone, and such listings will only harm your clients’ search visibility. Today, quality and consistency must drive your approach to citation building.

In terms of quality, this means using listing platforms that have been heavily researched and that maintain the highest standards. And for consistency, business data must be the same across all sites, as discrepancies absolutely weaken trust levels with Google.

At Advice Local, we help agencies maintain the highest standards of citations, and we do this through our Data Amplifier Network. Our network of listing sites includes leading data aggregators like Foursquare, major search platforms like Google and Yelp, premier directories like YP, voice search providers like Alexa, niche-specific vertical directories and the leading GPS mapping platforms.

We enable agencies to claim and create a network of business listings and modify them from a single platform in real time. And with BrightLocal reporting that 62% of consumers would avoid a business if they found incorrect information, this ability to make fast changes shouldn’t be underestimated.

Why Citation Building Helps Businesses Increase Search Visibility

A Backlinko SEO study found that the first position in Google has an average of 3.8 times more backlinks than positions 2 to 10. Of course, backlinks are essential for SEO, but they must have authority and relevance to offer value.

Working with the trusted partner sites in our Data Amplifier Network will ensure that a business develops a strong backlink profile without sacrificing quality. And if business data changes, real-time updates deliver quickly to prevent a loss of trust.


The Essential Guide to #Business #Citations for #SEO by @BernieColeman
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Premier Citation Building and Listing Management Services for Agencies

Advice Local provides the leading listing management and local presence solutions for agencies and local marketers. For the easiest way to build and manage citations, try our business listings management dashboard today. Call (214) 310-1356 or request a demo now.

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Reviews for Google Maps visibility.

While many factors influence visibility in Google Maps, having positive reviews is one of the most important. With the release of Advice Local’s Review Monitoring Tool we’ve simplified the process of tracking and responding to customer responses. But just why should agencies be focused on reviews, and how do reviews impact Maps visibility?

Assessing the Impact of Reviews on Google Maps Visibility

Remember when we discussed the magic trio and the factors that impacted Google Maps ranking? Reviews play a crucial role in this visibility. And when you respond to reviews, you’re sending a signal to consumers and to search engines that also helps improve visibility.

The Review Monitoring Tool itself doesn’t get a business more reviews – but when a business responds to reviews it encourages more customers to visit the business, and to then submit their own reviews. By getting more positive reviews, the business will appear more often in search and maps.

According to the Local Search Ranking Factors report, reviews make up 17% of the Local Ranking Factor. In fact, the local SEO experts who contributed to the report identified reviews as being the third most important factor determining local visibility in local map results.

Consequently, when your local clients have limited numbers of reviews (or an overall negative impression), a core element of the magic trio – prominence – will not be met. Of course, occasional negative reviews are just part of doing business, so we make monitoring Google Business Profile reviews easy so you can quickly resolve most situations.

Reviews Offer Relevance

Alongside prominence, relevance is another one of the magic trio to consider. The content of reviews offers insight into products, services and locations. This added relevance increases the chances of Google Maps visibility across many local searches.

Essentially, every time a customer leaves a review it becomes additional content related to your client’s business. The feedback, along with the response from the business, adds to the conversation about the brand, reaping benefits in visibility and reputation.

Review Responsiveness Matters

The Semrush Local SEO Rankings Study found that the average ratings for the top three Google Maps rankings were over 4.1. In addition, there was a correlation between the total number of reviews and the top-placed site.

Clearly, getting a consistent flow of positive reviews matters when it comes to Google Maps visibility. And if we turn to BrightLocal’s Local Consumer Review Survey 2023, we can see that the leading review factor influencing consumers to use a business was whether the business owner responds to reviews – positive or negative.

So, a business willing to respond quickly to reviews can expect a great number of customers. Many of these customers will then add their own reviews, creating a positive cycle of feedback and responsiveness. And inevitably, this satisfies Google’s desire for review positivity, recency and volume.

Reviews Signal Trust to Consumers

While reviews are a vital trust signal, both consumers and search engines are increasingly able to spot fake reviews. Authenticity is crucial for appealing to customers, and the best way to demonstrate credibility is by being present with responses to feedback.

And remember, Google Maps is only one platform in the mapping apps ecosystem. With our listing management services your clients are placed in Apple Maps, Waze, TomTom and many more, so these businesses can reach consumers on the platform they use.


The Impact #Reviews Have on Visibility in #Google #Maps by @BernieColeman #SEO
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Try Our Review Monitoring Tool for Local Agencies

If you’re an agency or marketer providing SEO services for local businesses, Advice Local is here to help. Our review monitoring tool and complete dashboard solution makes increasing local search visibility easy. Call (214) 310-1356 or request a demo now.

The post The Impact Reviews Have on Visibility in Google Maps appeared first on Advice Local.

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Yelp review monitoring.

Yelp is widely recognized as one of the most influential review-based online directories for businesses. As you may know, Advice Local helps agency partners monitor reviews online from Yelp and other vitally important platforms. But why is monitoring and responding to reviews so necessary? Let’s look at the reasons agencies need a review monitoring process for their clients.

The Importance of Monitoring and Responding to Yelp Reviews

If you aren’t yet monitoring client reviews, it might be the perceived time and resources required that’s standing in your way. But with the right approach, review monitoring is fast – and the results are undeniable.

Bad Reviews Lose Customers

Consumers use Yelp to search for local restaurants, bars, hair salons, auto repair shops and other service businesses. These service businesses rely on reviews as there is fierce competition in most towns and cities. When a client receives a series of negative reviews, the volume and recency of that feedback could quickly lead to a downturn in business. As a remedy, tracking reviews allows you to act promptly and resolve issues.

Yelp Gets Strong Search Rankings

Have you performed Google searches for your local clients recently? It’s likely that a Yelp listing was on the first page, and possibly in one of the first few spots. As a popular platform on Google, Bing and other search engines, Yelp is one of the first things that a consumer in research mode will see.

Monitoring Reviews Is Easy

We recently discussed how we make monitoring Google Business Profile reviews easy with our latest tool. The same elements of convenient tracking, detailed insights, adaptable notifications and fast response times work equally as well for Yelp reviews. We also include Yelp public edits for free with our listing distribution services, meaning we take care of completing key business information for you.

Yelp Reviews Are Integrated With Apple Maps

Yelp is an extremely popular platform with a reach that goes beyond its own website. For instance, Apple Maps augments each business listing with Yelp reviews, allowing users to get quick insights into customer feedback. Naturally, Apple Maps is the default mapping platform on iOS.

Yelp Reviews Can Inform Business Decisions

Monitoring reviews also has some practical benefits for agencies and business clients. The ability to track reviews in real time, see what is being said and determine the overall perspective from a consumer point of view is invaluable.

Fast Responses Prevent Reputational Damage

A significant number of negative reviews on prominent platforms is one of the quickest ways to cause reputational harm to a business. However, many of the issues that led to bad feedback are resolvable with a fast response. In most cases, turning a dissatisfied customer into a happy one just requires a quick and sincere reply.

Responding to Reviews Builds Trust

Reviews are one of the pillars of trust building online. As marketers have long understood, genuine customer responses are worth their weight in gold, and likely result in repeat business. And now, with the help of our listing management services and review monitoring tool, agencies can stay on top of a business’ reputation and build long-lasting consumer trust.


Why #Yelp #Reviews Need Monitoring & Responding To by @BernieColeman #SEO
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Access Our Yelp Review Monitoring Tool

Advice Local helps local marketers and agencies track client reviews, distribute data to top directories and increase local search presence. If you want an easy way to monitor Yelp reviews, why not try our dashboard solution today? Call (214) 310-1356 or request a demo now.

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