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Enterprise listing management company.

Managing local business listings at scale is a challenge for digital agencies and marketers supporting SMBs and multi-location brands. Maintaining accurate, consistent information across hundreds of directories, search engines and platforms requires robust local SEO software customized for the needs of channel partners. So, how can you meet client expectations without building these tools yourself? The answer is to partner with a technology company that offers an enterprise solution for comprehensive listing management.

Why Enterprise Solutions Matter for Brand Listing Management

Before looking at the tools and services available for Advice Local’s partners, it’s important to understand why enterprise solutions are so crucial for channel partners working to manage business listings for brands.

A successful large-scale listing management project involves creating, optimizing and managing listings covering hundreds of platforms. To perform this task across multiple locations for many brands requires significant data handling and integrated systems.

Additionally, while multi-location brands may require consistency across every site, Google has shifted to prioritizing the hyperlocal experience. Consequently, effective enterprise solutions must be flexible enough to maintain brand consistency while allowing for location-specific optimizations that increase local relevance.

Our Enterprise Solutions for Local Listing Management

Advice Local’s enterprise listing management solutions have been designed around the needs of digital agencies and local marketers who require a robust, scalable platform powered by real-time data syndication and API integration. For a snapshot of our main services, check out this comparison chart for local listing management citation services.

How Our API Supports Enterprise Listing Management

The Advice Local API is the core of the enterprise listing management solution, offering a range of tools to streamline processes and scale effortlessly alongside your agency.

  • Real-time updates across directories, search engines, voice search platforms and mapping apps.
  • Sync updates to name, address and phone number (NAP) details to prevent bad data syndication.
  • Develop custom API endpoints to meet specific enterprise needs, such as custom reporting or keyword tracking.
  • Generate location-based performance reports to track visibility, accuracy and engagement metrics.
  • Compare data across locations, providing actionable insights for growth and optimization.

API integration is the perfect option for partners of all sizes, whether you’re managing a small number of SMBs or enterprises with locations nationwide. Channel partners can monitor and manage data from multiple branches of a business and automate processes for hundreds of SMB clients.

Integrating Listing Data Into Partner Dashboards

As digital agencies scale up, organization and efficiency take on even greater importance. Advice Local’s enterprise listing management solution has made these factors key to our approach, with a centralized dashboard (and user-friendly interface) providing all the data you need. Through custom API endpoints, partners can track listing accuracy, visibility and other crucial metrics across their entire client portfolio. For partners managing multiple clients and locations, this streamlined usability frees up valuable time and resources in their daily operations.

A Hybrid Approach to Listing Management

Our hybrid approach combines automated API and manual submissions to deliver the highest accuracy and optimization standards. Across our extensive Data Amplifier Network of quality data aggregators, mapping apps, voice search tools and search engines, we identify the most appropriate data distribution method for each platform and develop systems for optimal speed and accuracy.

Comprehensive Listing Management Capabilities

A reliable enterprise listing management service needs to syndicate business data to a wide range of platforms without sacrificing quality. Advice Local has spent years developing a comprehensive network and consistently tests the quality of each platform.

  • Data Aggregators – Major aggregators like Foursquare and Localeze extend reach across numerous platforms.
  • Data Accelerators – Data distribution via established search engines and high-level directory platforms like Yelp and DexKnows.
  • Voice Search – Ensures businesses are discoverable via conversational queries on voice assistants.
  • Mapping Apps – Distributes data to GPS platforms like Apple Maps and Waze for navigation services.

Creating, monitoring and optimizing client listings across these and many other platforms requires advanced software and a platform that can cope with large-scale operations—and this is just one reason to trust Advice Local with your enterprise-level listing management.

White-Labeled Solutions for Channel Partners

When you partner with Advice Local, you can access top-rated local SEO software and agency tools while still maintaining your brand identity. From custom landing pages and website sales widgets to a white-labeled dashboard and reporting services, you can provide a cutting-edge listing management experience under your own brand.

What Enterprise #Listing Management Solutions Are Available by @BernieColeman #SEO
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Access the Leading Enterprise Listing Management Solution

At Advice Local, we develop customized enterprise-level solutions for channel partners to manage client listings at scale. Our flexible enterprise listing management solution and local SEO software is the preferred choice of digital agencies and local marketers across the country. Call (214) 310-1356 or request a demo.

The post What Enterprise Listing Management Solutions Are Available appeared first on Advice Local.

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Local rank tracker infographic.

Every digital agency knows that tracking rank is the foundation of a successful local SEO campaign. An accurate local rank tracker takes the guesswork out of campaign management, helping you make smarter decisions and show clients the clear results they’re looking for. But how can you integrate a rank tracker into your SEO campaigns so it does more than simply monitor search visibility?

If your agency needs help monitoring and optimizing client performance, our infographic below explains why using a rank tracking tool is so important. Please consider sharing it with other local marketers on social media and your blog.

Rank Tracking Strategies for Local SEO Campaigns

Monitoring keyword performance on both Google Maps and organic search gives a clear insight into a business’ local visibility. Let’s examine a simple strategy to get the most from your tracking tool.

Define Local SEO Goals

Any local SEO campaign must start with some primary objectives to ensure it’s on-track. Your clients may want to boost website traffic, attain more leads, make more sales and other similar goals. As you start to increase search visibility, you can identify whether your campaign is delivering the anticipated outcomes.

Set Up Keywords and Locations

Local businesses typically rely on precise customer targeting based on specific keywords around the business. For example, a restaurant may get most of its business from searches for a type of food within a limited geographical area close by. In this context, digital agencies need a local rank tracker tool to monitor Google Maps results with precision.

Leverage Keyword Insights

Manually tracking keywords and assessing their performance against competing sites is a time-intensive process. In place of this, a successful SEO campaign should lean on a local rank tracker with at-a-glance performance indicators. For example, our tool uses a Grid Quality Score so you can instantly see how a keyword is performing.

Monitor Rankings Over an Extended Period

Local SEO will not be an instant process. Gradually, your efforts will help build trust and authority with Google, resulting in improved positions in Google Maps and organic search. Tracking results over many months gives a clear picture of the campaign’s success, and also informs clients of the continued progress.

Optimize Based on Hyperlocal Results

With Google delivering more precise search results based on specific queries and a person’s location, hyperlocal SEO matters more than ever. Unfortunately, manually searching for a business client within a broad area can often give a flawed picture of how well the SEO campaign is doing. A local rank tracker can offer pinpoint-accurate map results to improve hyperlocal targeting.

Provide Clear Reporting for Clients

Finally, your business clients will expect accurate reporting to track how their investment is working. A rank tracker will provide a detailed overview of SEO results that covers the progress you have achieved over time, and reveals the underperforming areas that will guide future efforts.

After seeing some of the ways to integrate a local rank tracker into your client’s SEO campaigns, it’s time to delve deeper into why your agency needs a dedicated tool. Browse the infographic below and share it across social media and your blog.

Why Your Agency Needs a Local Rank Tracker Infographic

Local rank tracker infographic.

How to Integrate a Rank Tracker Into Local #SEO Campaigns #Infographic by @BernieColeman
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Access Our Top-Rated Rank Tracking Tool for Agencies

For simple and accurate tracking of client search visibility, try the local rank tracker from Advice Local. We provide a comprehensive suite of SEO tools for monitoring and improving local presence, including listing management, rank tracking and more. Call (214) 310-1356 or request a demo today.

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Local rank trackers for agencies.

Anyone with experience running SEO campaigns will recognize the value of local rank trackers. With these indispensable tools, digital agencies and marketers no longer have to be in the dark about their clients’ search placements. And at Advice Local, we believe local rank trackers are so integral to a local SEO campaign that we created our own. This hyperlocal tracking solution enables agencies and local marketers to be even more aware of Google Maps and to organize search placement for their local business clients. This progression timeline allows you to also see how the placement changes over time.

The Value of Using a Local Rank Tracker

It’s easy to underestimate the benefits of local rank trackers for SEO. At first glance these products might appear simply to be time-saving tools, but the reality is far from it—local rank trackers are actually a crucial asset in an all-encompassing SEO campaign.

Google Gives Personalized Results

Google returns location-based results for searches they deem to have geographical intent. These results factor in the user’s location, which could be a home address in the city, a mobile search from a local neighborhood, or from right outside the business’ location. In each of these cases, your client’s search placement will likely vary.

So, why not manually search for the primary keywords and get a rough idea of placement? Well, along with the searcher’s location, factors like browsing history and device also impact the results. For an accurate picture of your SEO efforts you will absolutely need a local rank tracker that gives precise location-specific results.

Get Results From Google Local Finder and Google Maps

Google Local Finder and Google Maps are both very important in local SEO. While they share similarities, Local Finder displays results based on the search query and location, and shows the business name, review score, plus other supporting information. In contrast, Maps has options for navigation and directions to help users find the business’ location.

Google’s three core local ranking factors of relevance, proximity and prominence come into play for Local Finder and Maps (see our Google Maps ranking facts for more on this). Knowing this, you’ll understand why you will need to optimize the client’s Google Business Profile (GBP), get reviews, then track results to see what’s working for them. Our local rank tracker lets you monitor how the business performs in the Local Finder and Maps in precise detail, according to specific location points.

Helps Business Clients Make Hyperlocal Decisions

The growth of mobile device usage and location-specific search results means local businesses need a hyperlocal SEO strategy to succeed. Today, the best agencies can offer pinpoint-accurate insights that allow businesses to reach targeted audiences in much the same way that paid ads can.

With our local rank tracker you can identify areas where further SEO actions may be necessary. The tool gives a score and recommendations, allowing you to optimize the GBP further. Or perhaps, the business owner will decide to open a new location based on your insights.

How to Access Our Local Rank Tracker

The good news for Advice Local partners is that our local rank tracker is available for all the Advice Local partners within your partner dashboard. You’ll be able to access the Local Rank Tracker for every business that has active listing management from your dashboard.

If you’re currently benefiting from our comprehensive listing management services, you’ll get one keyword to track (pulled from the primary category by default). You can also purchase nine additional keywords for each business if you would like. If you’re not currently tracking local listings for clients (or still searching manually), it’s time to add this much-needed tool to your arsenal.

Why Every Digital #Agency Needs a Local Rank Tracker Tool by @BernieColeman #SEO #GBP
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Try Our Local Rank Tracker Today

Advice Local develops top-rated local SEO tools and services for digital marketing agencies and local marketers. When you need help tracking local search visibility for your clients, our local rank tracker tool is the perfect choice. Call (214) 310-1356 or request a demo now to learn about our all-encompassing local presence management solution.

The post Why Every Digital Agency Needs a Local Rank Tracker Tool appeared first on Advice Local.

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Advice Local Announces Free Local Rank Tracker Tool.

Today, Advice Local is excited to announce the addition of a Local Rank Tracker to their suite of local listing management tools available for agency and local marketing partners. With the inclusion of this tool into our dashboard we’re empowering our partners to provide even more data on local visibility to their customers, and more sales opportunities for their sales team.

Free Local Rank Tracker Available for All Agency Partners

The next time you log into your standard platform partner dashboard for any business with active listing management, you’ll see a Local Rank Tracker tab. By default, we automatically generate the Keyword Ranking Performance Grid for the business you selected in your partner dashboard based on the primary category listed on their Google Business Profile. This is included at no charge based on the business’ primary category, and agency partners can purchase up to 9 additional keywords as well.

For our enterprise partners and partners on other levels who do not see this option within your partner dashboard, please contact your account manager for more details and pricing information.

How Our Local Rank Tracker Tool Helps You

From your partner dashboard, you can view a business’ maps ranking, organic ranking and Grid Ranking Quality score for their primary category (shown as primary keyword) by clicking the Local Rank Tracker tab.

Specifics on the Free Version of the Local Rank Tracker

For agency partners utilizing the free version, the grid is based on a 5-mile radius around the business, and the grid is updated once each month. A date timeline selector is located under the grid, allowing you to select previous dates to show improvement over time.

Free local rank tacker grid example.

Example of Local Rank Tracker Tool for a Business – Free Version

Specifics on the Paid Version of the Local Rank Tracker

For agency partners that would like to track additional keywords, you can add up to 9 additional keywords for $15 per month per business. The grid is based on a 7-mile radius around the business and is updated weekly. The grid has a timeline selector, so the visibility of previous dates can be viewed.

Paid local rank tracker grid example.

Example of Local Rank Tracker Tool for a Business – Paid Version

Understanding the Organic Ranking Based on Keyword

The organic ranking will be displayed based on the primary and additional keywords for both the free and paid versions. It’s important to note that the organic ranking is based on the exact keyword phrase. This means there are cases where it could return “N/A” if the business is not ranking for a specific keyword.

Keyword grid rank quality score example.

Example of Organic Rankings for a Business

Understanding the Grid Ranking Quality Score

Over the years we’ve learned that local businesses find it easier to digest how well their business performs in search using a score. In response we developed the Grid Rank Quality score, so you can easily show your customers how their business visibility has improved over time in search results for their primary and additional keywords.

Grid rank quality score example.

Example of the Grid Rank Quality Score for a Business

As the various keywords are selected (just as with the grid) the score will change. To compare scores for a specific keyword across dates, you’ll simply select the dates on the timeline selector.

The Local Rank Tracker Upsale Opportunity for Agency Partners

As a leader in local search visibility, we know what it takes to help a local business place in search. So with all of the tools we make available for our agency partners, we prioritize providing data to help them demonstrate value to their customers for the services they provide, while at the same time helping increase sales.

When you showcase the score for the primary keywords to your customers they’ll inquire about rankings for additional keywords, opening the door for an upsell opportunity.

Advice Local Announces Free #LocalRankTracker Tool by @BernieColeman #SEO #GBP
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Find Out Why Agencies Choose Us for Business Listings Management

There are several local rank tracking tools out there, but how many give you the first keyword for free, and indefinitely? Partners choose us to take advantage of perks like this (and this is just one of the reasons!). To learn more about this tool and many others, call (214) 310-1356 or request a demo now.

 

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Google Business Profile visibility.

Securing and maintaining visibility in Google’s local rankings doesn’t happen by chance. As digital agencies already know, it takes expertise, ongoing management and advanced Google Business Profile tools to reach the all-important top local pack positions. But what happens when your clients’ rankings start to drop? Let’s look at some key optimization strategies for obtaining long-term Google Business Profile (GBP) visibility.

Google Business Profile Optimization Strategies for Long-Term Success

Claiming one of the top three local pack positions is one of the biggest challenges for an agency. And if a business loses a top Google ranking, you’ll want to do everything in your power to get it back. In both cases, the issue can usually be found within one or more of the following GBP optimization strategies.

Is the Business Information Accurate?

Local business searches typically focus on specific products or services within a defined location. Google responds by prioritizing results based on three key factors.

  • Proximity – the distance between the searcher and the business.
  • Relevance – how well the business matches the search query.
  • Prominence – the reputation and visibility of the business.

When you claim and monitor a Google Business Profile, you have the opportunity to precisely define almost every relevant factor. This optimization process covers everything from the name, address, phone number (NAP) and operating hours, to categories and the business description. Consequently, Google can identify your client’s website as the most useful for locally relevant queries.

Is the Business Trustworthy?

Google evaluates trust signals when determining whether to display a business. If your client has lost a prime local pack position, it’s possible that something is causing a lack of credibility. In this case, a good place to start is with an analysis of reputational health and authority. You could also check for inaccurate public edits that might have bypassed Google’s AI checks. Our Enhanced GBP Tools feature a Google Authority Score, GBP Sync to cross-reference a profile with our database, as well as a simple auto-rejection of public edits.

Are You Responding to Customers?

GBPs have various features where customer interaction could influence search visibility. For example, a series of poor reviews could significantly impact the click-through rate and lead eventually to a drop in rankings. In many cases, responding to reviews can resolve issues while demonstrating accessibility and a strong commitment to customer satisfaction. Engaging with questions and answers also helps develop a more customer-friendly profile.

Are You Using All the Available GBP Features?

GBPs provide a range of services to engage audiences and keep them active on a business’ profile. Google Posts lets you share updates, events and offers, keeping content fresh and relevant. Also, products, services and attributes give visitors far more information, allowing them to identify the appropriate business.

Do You Have a Reliable Listing Management Strategy?

Consistent, high-quality citations are crucial for building business authority and trust. However, creating listings is not a set-and-forget strategy. For a fast and accurate optimization strategy, agencies can use listing management services to build, monitor and manage a vast number of citations from a single location. This approach will ensure that business clients increase their prominence without risking the negative repercussions of inaccurate listing information.

Strategies for Long-Term Google Business Profile Visibility by @BernieColeman #SEO #GBP
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Leading Google Business Profile Tools for Digital Agencies

At Advice Local, we provide a comprehensive suite of GBP tools to help you manage business clients’ listings. From enhanced GBP tools to review monitoring, we have the local presence management solutions you need. Call (214) 310-1356 or request a demo.

The post Strategies for Long-Term Google Business Profile Visibility appeared first on Advice Local.

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Claiming a Google Business Profile.

When it comes to local search ranking factors, few things are as critical as a Google Business Profile (GBP). Naturally, claiming a GBP and local listing management are the first tasks most agencies complete when onboarding a new local SEO client. But how do you effectively communicate the significance of GBP ownership to your clients and what are the risks of not claiming a listing?

Why Claiming Ownership of a Google Business Profile Matters

There’s a good reason SEO experts stress the importance of an up-to-date Google Business Profile. Without claiming and optimizing a local business listing, the chances of a prominent local pack and Google Maps position are severely reduced. And when we talk about local businesses, this goes for every type of organization with an online presence – from brick-and-mortar retail stores to schools, libraries and community centers.

There are many reasons why every organization needs to claim ownership of a Google Business Profile.

  • Manage Business Information – Claiming a GBP lets you update name, address and phone number (NAP) details, opening hours and a range of other elements.
  • Prevent Bad Data – Unclaimed listings may feature incorrect or outdated information that misleads customers and damages SEO credibility.
  • Engage With Customers – From responding to reviews to answering questions, a GBP is an ideal hub for customer interaction.
  • Build a Brand Identity – GBPs let you add high-quality images and promote products and services to enhance a client’s brand identity.
  • Prevent Data Manipulation – Unclaimed listings are at risk of incorrect updates from competitors and others that could damage reputations.

Guiding your business clients through claiming ownership adds real value and could be one of the most impactful steps for their online search presence. And with Advice Local’s tools, managing your clients’ profiles is a breeze, ensuring they meet Google’s prime local ranking elements of relevance, distance and prominence.

The Risks of Not Claiming a Google Business Profile

We’ve discussed why businesses need to monitor their Google Business Profile many times, and of course shared examples. There are real-world consequences of neglecting the management of a business’ Google Business Profile.

Bill Hartzer shared in a recent blog post that teenagers were changing the names of many schools around the country to “Hawk Tuah High School” (or something similar) using the Google Maps editing feature. Based on a trending viral video, these pranks managed to get past Google’s spam checks in many cases. Agencies must be vigilant about any changes to clients’ GBPs, as this could pose a significant risk to brand reputation.

The Importance of Monitoring a Google Business Profile

As you can see, claiming ownership and monitoring a GBP are essential for local search visibility and business trust. At Advice Local we are always looking for ways to streamline every aspect of business listing management. Naturally, we use a selection of tools to help us, including GBP Auto-Rejection (which automatically rejects public edits to a profile). Many people don’t realize this, but Google uses AI to check these edits and the results are, well, far from perfect. Using auto-rejection, GBP Sync and our comprehensive Enhanced GBP Tools, agencies have a simple solution to monitor profiles so they stay tightly optimized for long-term search success.

Why You Must Claim & Monitor a #Google Business Profile by @BernieColeman #SEO #GBP
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Try Our Google Business Profile Tools

Advice Local creates tools and services for digital agencies and local marketers alike. To access our range of business listing solutions, contact our team today. Call (214) 310-1356 or request a demo.

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Ongoing business listing management.

A local listing provides the first impression that many consumers will get of a brand. With ongoing listing management services in place, this initial encounter can be a positive experience. All too often, however, a failure to stay on top of updates inevitably leads to outdated contact information and incorrect opening hours—and a poor user experience. If your agency is providing local SEO to businesses, here’s why you need to regularly monitor listings.

Why Managing and Updating Business Listings Is a Must

It’s a common misconception (and wishful thinking) that local business listing management is a one-and-done event. Of course, your upfront work to create listings will certainly build a strong foundation for search visibility and customer trust. However, much of your client’s success will come from the ongoing management of these listings.

Business Listings vs. Backlinks

Backlinks are a cornerstone of SEO, signaling authority and credibility to search engines, and are considered votes of confidence for your website. While it might be tempting to view citations from business listings in the same light, there are important differences.

Google uses citations to verify the legitimacy of a business’ information. This is primarily the NAP data – name, address and phone number – along with other details like opening hours and services. Unlike backlinks (which can be effective even if left alone), business listings require ongoing management to ensure your information stays accurate.

Trust Matters to Search Engines

Anyone who has ever conducted a local business search will likely recognize the difference between a quality listing and a substandard one. When faced with no business description, a lack of reviews, missing opening hours and few or no images, both the search engines and the searcher will doubt the veracity of the data that’s presented. In short, these issues can absolutely harm your client’s trust with search engines. Follow our top strategies for building and maintaining local citations to resolve these problems.

Customer Experience Influences Brand Reputation

It’s not just search engines that rely on updated listings—consumers do too. After a person has researched the details of a business in advance, think of the frustration that potential customer experiences when they arrive to find the business closed for the day (or moved to a new location, or even closed permanently). We have all experienced this, and these poor experiences lead to negative reviews and a diminished brand reputation. Thankfully, you can avoid most of these issues through ongoing listings management.

Responding to Reviews Is Crucial

Checking reviews before buying is second nature to most of us today. Naturally, the star rating is a motivating factor in whether a person uses a product or service. However, the actions of the business also play a great role here. When a business actively responds to reviews and demonstrates interest in the customer experience, it stands out.

Business Listings Aren’t Static Pages Anymore

Business listings continue to evolve, introducing new features and often adding interactive elements. Google Business Profile (GBP) is the obvious example here, with options for sharing offers, events and updates. Failing to take advantage of these features with a consistent listings management strategy is absolutely a missed opportunity.

Listings Can Get A.I. Overview Visibility and Voice Search Results

These technologies rely on accurate information to provide users with up-to-date information.

Both AI and voice search results can only be as accurate as the information available to them. This means that business websites, directories (and more) need to be provided with accurate information.

If you’re new to this concept, our Voice Search Readiness Test is a great place to start.

Why Ongoing Management for Business #Listings Is Necessary by @BernieColeman #SEO
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Comprehensive Business Listing Management for Agencies

Advice Local creates top-quality listing management tools and services for digital agencies and local marketers. We help you build and maintain citations across leading search engines, directories and review sites. Call (214) 310-1356 or request a demo today.

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Setting up a local SEO agency.

With so many businesses needing help growing their online presence, there’s never been a better time to set up a local SEO agency. While starting an agency might seem complex, partnering with the right local SEO tools and services provider can be a fast track to success. Leading agencies don’t usually build their entire software and systems from scratch. Rather, an agency will collaborate with experts, thus allowing that agency to focus on their core competencies. Here’s how this approach can work for you.

Top Strategies for Building a Local SEO Agency

Whether you have one client or many, the key to long-term success relies on your ability to build consistent, scalable systems. Developing repeatable operations in partnership with local SEO specialists will ensure you deliver for each client.

Build a System for Finding and Converting Clients

An optimized lead generation strategy will attract clients and convert a portion of them into paying customers. Local SEO agencies often have several lead capture tools, including free reports, email newsletters, case studies and of course, word-of-mouth. At Advice Local, we’ve automated one of the most effective approaches out there, developing a customizable website widget for agencies. Using our Business Listings Sales Tool , users can run an online visibility report, receive a free report – and then connect with your sales team.

Manage Business Listings

Listing management is the foundation of local SEO. However, claiming, submitting and updating listings across an entire network is a substantial task. In most cases, businesses partner with listing management experts who use automation and manual techniques to keep profiles up-to-date. To see the various local listing management options, be sure to check out our comparison of citation services.

Optimize Google Business Profiles

Getting a Google Local Pack placement for relevant keywords is a top priority for local businesses. As an agency owner, you’ll need to create optimized Google Business Profile (GBP) listings for clients to achieve this search visibility. Setting up name, address and phone number (NAP) data, setting categories, adding opening hours and other key elements is absolutely crucial. You can also go further, using our GBP sync & auto-rejection public edits tools .

Track Customer Reviews

The importance of reviews for business success has made dedicated review management software a vital go-to option for agencies. Products like Advice Local’s Review Monitoring Tool (and others) will notify you when customers leave feedback, allowing for a quick response. It’s also essential to use these tools to assess customer sentiment and resolve recurring issues.

Provide Reports and Analytics

A local SEO agency must keep clients informed using regular reporting and performance monitoring. Typically, you’ll send out monthly reports indicating metrics like website traffic and keyword positions. And if you work with a listing management partner, they should provide white-labeled reporting solutions you can give to clients.

Scale Your SEO Agency

A local SEO agency can experience fast growth if they build an efficient system, and word starts to spread of business success stories. During this time it’s quite valuable to have an experienced local presence management company to support you. Your agency can focus on delivering primary services for clients, while your partners can ramp up citation building and other processes without interruption.

How to Set Up Your Local #SEO Agency for Success by @BernieColeman
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Partner With Us to Grow Your Local SEO Agency

At Advice Local, we work with digital agencies and local marketers to provide top-rated SEO tools and business listing services. If you want an experienced partner to help your business grow, speak with our team today. Call (214) 310-1356 or request a demo now.

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Local SEO campaign for digital agencies.

Today we’re looking at local SEO strategies that your agency should be implementing for your agency clients. With competition for search visibility stronger than ever, you need to be on top of on-site SEO, managing local listings, citation building, plus a host of other techniques. But with Google and the other search engines frequently updating their algorithms, what does it take to secure top search placement for your clients? Let’s explore the main elements of a new local SEO campaign.

6 Foundational Local SEO Strategies for Your New Agency Client

Your new agency client might be a startup with no search profile or an established business with a faltering SEO strategy (caused by lack of management or prior agency neglect). In either case, to help your local business client show up high in search results and even Google Maps, you’ll want a solid foundation built on experience, expertise, authoritativeness and trustworthiness. When it comes to local SEO strategies for businesses, establishing that foundation is imperative.

1. Research Local Keywords

The first stage of your local SEO campaign is to identify target keywords. For most local business clients, your focus will be on search terms related to the business or the services. Within these categories you have foundational keywords (the primary, high-volume terms), and long-tail keywords (secondary terms with lower volume and high intent).

2. On-Page Optimization Is Crucial

The home page, service pages and blog posts can all include primary keywords, supplementary terms and locations, but make sure to avoid keyword stuffing. Fortunately you can optimize pages without sacrificing the user experience. For example, including a location and service in the title tag, meta description and H1 tag signals to readers that your content is relevant to their needs. Internal linking and image alt text can also improve the site’s visibility for local searches.

3. Build Citations on Reputable Sites

Building citations for new clients begins with a thorough audit. A new business might have few citations, while an older company could have an outdated citation footprint that needs correction. We’ve recently outlined some top strategies for building and maintaining local citations. Among these steps, the most common challenge is creating high-quality citations on trustworthy directories. This is where our listing management service becomes invaluable to agencies seeking a simple solution to the time-consuming citation-building process.

4. Create Service and Location Pages

While analyzing your client’s competitors, you’ll likely find many websites listing business services on a single page (and failing to include dedicated location pages). Understand that taking the extra steps to create individual pages for primary services and relevant locations allows you to optimize for keywords and convert more visitors to buyers.

5. Develop a Review Strategy

In recent years reviews have undoubtedly become more important in a local SEO campaign. Consumers expect to see recent, positive reviews when they consider hiring a local business, and search engines are reluctant to list websites that lack consumer trust. For agencies, tracking client reviews and responding quickly should be a pillar of any SEO campaign. We make monitoring reviews easy for agencies with businesses listed in our dashboard.

6. Prioritize Google Business Profile

You can’t have a serious local SEO strategy without including a Google Business Profile (GBP). Google uses the GBP to collect accurate information about a business, with an optimized profile potentially getting featured in the Local Pack and Maps. If you want to go a step further, you can use our Enhanced GBP Tool to sync client data and access data insights. Ensuring that public edits don’t impact your client’s Google Business Profile is important too, and for agencies with businesses listed in our dashboard, we can auto reject public edits for you.

How to Begin a Local #SEO Campaign for a New Agency Client by @BernieColeman
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Local SEO Tools and Services for Agencies and Local Marketers

If you’re starting a local SEO campaign for a new business client, try local listing management software and solutions from Advice Local. We make building results-driven SEO campaigns for your clients easy with quality tools and services built for agencies. Call (214) 310-1356 or request a demo today.

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Local SEO content accuracy.

The content you publish on your website, business listings and social media all impact search placement. While local SEO software has simplified many processes necessary for online visibility, there is no substitute for high-quality, accurate content. Every word you publish, from your homepage to your Google Business Profile (GBP) description, serves as a signal to search engines, helping them understand the business and determine its ranking in local search results.

The Importance of Website Content in Local Search

The three pillars of local SEO are proximity, prominence and relevance. Publishing quality, location-specific content helps satisfy these factors, contributing to improved organic search placement.

  • Proximity refers to the distance between the searcher and the business.
  • Prominence identifies how established and reputable a business is within its local area.
  • Relevance indicates how well a page satisfies the user’s search intent.

An example of this in action could be a city page you create for a business client. Within the main text, title, URLs and meta tags, you can incorporate geographically relevant locations and tightly clustered thematic keywords to help Google contextualize the page’s content. Including these keywords within accurate, high-quality content will enhance visibility across many search terms.

Accurate Content Increases Business Listing Visibility

Building and maintaining local citations also offers many opportunities for effective content strategies. Product descriptions (for example) can include relevant keywords that contribute to a listing appearing prominently in the Local Pack and Maps. Content signals across GBP posts, the business description, reviews and the Q&A section all offer the potential to demonstrate relevance to a user’s search query.

How Traffic Impacts Search Visibility

Within website and GBP content you will inevitably include calls-to-action (CTAs) that direct individuals to service pages, blog posts and other locations. While a CTA is often viewed as a conversion element, don’t discount its value as a content feature that leads to increased search visibility.

User interactions from your GBP listing (such as clicks, calls and direction requests) send positive signals to Google about a business’ relevance and popularity. Similarly, social media engagement and direct traffic from these platforms can help with local SEO by demonstrating authority and relevance.

Maintaining Content Accuracy Across All Platforms

Understand that a surefire way to limit your clients’ search visibility is through a lack of content accuracy. When Google finds discrepancies between the information on the website and other listings like the GBP, it’s highly likely to limit the potential search placement. To ensure the pages they promote to searchers are accurate, Google cross-references website data with GBP listings, ensuring consistent name, address, phone number, opening hours and so on.

This requirement for accuracy extends across all platforms – directories, data aggregators, mapping apps and more. To see why this matters, let’s consider the case of an Advice Local partner. This partner was having trouble getting Google to accept a new website URL change on the GBP for one of their clients.

We investigated and found that the partner had not submitted the business for listing management, nor had they updated the data on Bing, Yelp or the Google Search Console. Google was reluctant to accept the new URL on the GBP because it was actively finding the old address on directories and other sites across the web. By managing the business data centrally via our dashboard solution, the partner was able to ensure consistent information across all platforms and get their client back on-track.

How Accurate Online Content Drives Local #Search Visibility by @BernieColeman #SEO
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