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From The Queen of Local SEO, Bernadette Coleman

Bernadette ColemanThe holidays are just around the corner and, if you’re already thinking of the perfect present for that special someone, you are most certainly not alone! Voice-enabled devices and digital assistants like Alexa ruled the holiday season last year, with Amazon’s signature voice products heading the top-sellers list.

Might this year be different? Well, there’s no reason to really think so. In fact, a study by Adobe Analytics concluded that, after the holiday season, smart-speaker ownership will hit 48 percent! 23 percent of smart-speaker owners are thinking of buying one as a present, because nothing says love quite like Alexa or Siri does.


#VoiceSearch Is Everywhere… Even Under the Christmas Tree by @BernieColeman #SEO #AdviceLocal
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Voice Search Is Everywhere… Even Under the Christmas Tree

Right now, people mostly use voice assistants to do simple tasks, like play music, ask for weather updates, and set reminders. But 47 percent of smart-speaker owners also do general product search and research before buying goods or services.

Could Alexa find a business when asked about it? Simply try it. Ask her about a business in your area and see the result she comes up with. The more optimized a business is for voice search, the more likely it is that a voice assistant will take it as the first – and therefore, the most important result. It’s so important that I shared the roadmap to getting local businesses found in voice search just a few months ago.

Get the Roadmap to Getting Local Businesses Found in Voice Search

Speaking of Holiday Presents…

An estimated $151 billion will be spent on online holiday purchases this year. Naturally, this comes with a matching budget for search ads on Google and Bing. It’s the perfect way to reach a consumer doing holiday gift research – and yes, with dynamic ads ruling over traditional text ads.

But will paid ads be good enough for the consumer craving personalization? For 63 percent of marketers, data-driven personalization is the most difficult online marketing strategy, and for good reason. Personalized data is hard to come by these days. Consumers want experiences tailored for their interests, but they refuse to share information that will help businesses achieve that.

Of course, Google has been working for years on a way to give users, particularly Millennials and Gen Z consumers, a personalized experience without intruding into their personal lives, and they’ve successfully been doing it through Artificial Intelligence.

Artificial Intelligence Is Changing the Way We Advertise

AI has been around for more than a few years, but it was 2017 before advertisers could personalize ads for users on Google and other search engines. We did a little research on AI and local search categories last year, with interesting results.

Our investigation showed that searching for a hotel in a particular area gave Google the idea that you were traveling there. And what else do people need when booking a trip? Hmm, a flight into the area, most likely. Google then showed the user searching for a hotel info about airlines and flights to the same area. Coincidence? Definitely not – just the power of AI.

Of course, Google is all about AI now. They have all sorts of cool things coming down the pike regarding AI. This website is worth taking a look at just to see the wonderful world of AI. Google is fully committed to the future of AI, not only for marketing purposes, but for science, medicine, and for making everyone’s lives better.

The fact that Google is trying to advance AI in additional areas is a positive sign, since a study by Adobe and Invoca showed that consumers are craving human interaction. Currently, 53 percent of consumers would rather talk to a human than a computer, even if that means longer waiting periods, while 61 percent believe that AI-led shopping will be less personal. What do you think?

Voice Search Stat - Bernadette Coleman

Making It Work for Local Businesses

With all the changes that are quickly coming our way in terms of online optimization, it’s easy to fall behind and lose potential customers to the competition. To avoid that, here are four things that local businesses should be focusing on right now to help with their search engine rankings.

  1. Voice Search Optimization: I’ve said it before, and I’ll say it as many times as necessary. If a local business is not one of the first local pack results, it will impact them being found through a voice search.
  2. Content Optimization: Local businesses need to make sure they’re producing quality content that includes the right amount of keywords, while still providing a valuable experience for the reader.
  3. Artificial Intelligence: Are local businesses using artificial intelligence and machine learning to their advantage? It’s time to take a look at their paid ads on Google and Bing.
  4. Semantic Keywords: Google knows it all, and it hates when businesses stuff keywords where they don’t belong. The alternative? Semantic keywords. This is the perfect way to tell Google what the content is all about, without having to turn to keyword stuffing.

It’s only natural to feel overwhelmed with the constant changes happening in the online world, but we are here to lend a hand. Request a demo today to find out how our experienced team can help local businesses get found online.

Featured Resources

The 2018 Ultimate Guide to Choosing the Best Directories

What Makes a Directory Great? Find Out in This Infographic

Local Businesses RankBrain FB

Revisiting RankBrain – Creating Content That Helps vs Hurts

From Around the Web

1. Businesses Can Now Add Products to Google My Business

Talk about a game-changer! It seems Google is rolling out a new feature that allows businesses to add products to their GMB listings, including a description, a photo and a price.

2. Every Term You Ever Wanted to Know About SEO

Do you know what an “algorithmic update” is? With this handy SEO glossary, which includes over 450 SEO terms and phrases, you will know that answer and many more!

3. Are These Six Factors Determining a Business’ Online Brand Reputation?

Mark Traphagen explores online brand reputation, and the factors that contribute to it in this episode of Stone Temple’s video series, “Here’s Why.”

4. Sites With Stolen Content Are Paying the Price on Facebook

Trashy news publishers and other websites who pirate information from reputable sources are rightfully being down-ranked by Facebook’s News Feed. See just how important content is?

5. Mobile Coupons Might Be the Best Strategy for Businesses This Holiday Season

69 percent of people prefer mobile coupons over printable ones, making mobile coupons the perfect marketing tool for local businesses to build credibility and traffic to their website.

6. New Branded Insights Coming to Google My Business

Branded search reporting is coming to GMB Insights, giving local business owners a new way of seeing how many people search for brands related to their business.

This Week’s Featured Articles by the #QueenofLocalSEO

Voice Search and Local SEO for Local Businesses

Voice Search Basics for Local Businesses

Still wondering how voice search impacts SEO for local businesses? Take a look at this article, which explains everything businesses need to consider when it comes to voice search.

Businesses Can Increase Engagement and Conversion Rates With These Methods

Businesses Can Increase Engagement and Conversion Rates With These Methods

From personalization to incentives, find out which are the best strategies to help a business increase engagement and, as a result, conversion rates.

Like what you read? Subscribe to our newsletter and get this emailed to your inbox each week.

The post Voice Search Is Everywhere… Here’s What You Need to Know appeared first on Advice Local.

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The 2018 Ultimate Guide to Choosing the Best Directories

Directories can exist online or offline. For example, the Yellow Pages is a printed directory you would use to find the phone number for the pizza place. Think of online directories as the online version of the Yellow Pages – which also has an online directory! – but with a ton of useful additional information about a business. Today, we are going to explore online directories, what makes a directory great and how to separate the best from the rest. Before we get started, let’s cover a few basics.


The 2018 Ultimate Guide to Choosing the Best Directories by @GetPlacedLocal #AdviceLocal #SEO
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What Is a Directory?

In the traditional sense, a directory is a listing of information, usually in alphabetical order, which can either be in print or online.

In the world of online directories, a directory is a website – usually multiple websites – where consumers search for a specific business, product or service, or where they learn about a business. Businesses share their information in these directories hoping to attract more customers to their brick-and-mortar locations or to their websites.

Search engines index directories and use the information within them to answer search queries conducted by consumers in search results.

The Guide to Choosing the Best Directories in 2018

As with everything in life, not all directories are created the same. There are certain characteristics that make some directories great and others, well, questionable. When shopping around for the best directories to share a business’ data with, it’s important to be selective.

A clear online presence is essential for businesses in this day and age. Sharing their NAP (name, address and phone number) with local and niche directories is not only smart, but a necessity for any type of brand or business. At Advice Local, we know the value of having the best online directories for a business, which is why we only include the best in our Data Amplifier Network.

How We Select the Best Directories

We want to offer only the best of the best, which is why we carefully curate the directories included in our Data Amplifier Network. Before deciding to add a particular directory to our offering, we measure them based on 23 different metrics, including the following aspects:

  • Domain Authority (DA): this score predicts how well a website will rank on search engines. For us, the number is 40/100. This is a weighted number based off correlations we’ve seen with rankings. There are specific directories with a lower DA that will make it into our network, but they have other positive characteristics that are a win for local businesses.
  • Page Rank (PR): this score is used to determine the importance of a website. We look for a 5/10 or above. While, PR is a “dead” metric, we still take it into consideration as one of the 23 metrics.
  • Additional factors are also analyzed, such as backlink trust flow, backlink citation flow and organic traffic.

We also look into the reputable databases of our partners and marketing tools like SEMRush and Majestic, which put out trustworthy data.

Signs of a Low-Quality Directory

  • The directory name clearly gives the idea it is solely for building links.
  • The relationship is based on a link exchange. (i.e. You link to us, we will link to you.)
  • There are more ads on the pages than content.

There are some definite characteristics of directories that we recommend businesses avoid. While I only shared a short list above, the infographic below includes a long list of characteristics of directories we like and directories to avoid.

Google clarifies link schemes within the Search Console Help docs. As it states, “any links intended to manipulate PageRankor a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” This includes links from a “a low-quality directory or bookmark site links.”

2018 Ultimate Guide to Choosing the Best Directories

Let us help you demystify the challenge of picking the best directories for 2018. While above we highlighted how we select the best directories and the signs of a low-quality directory, below we are digging even deeper. We’ll explore:

  • What an ideal business directory should include
  • The positive – and negative – characteristics of directories
  • A handy directory health checklist
  • Some of the best directories for 2018

Since there were so many directories to choose from, our infographic only includes the directories that make up our real-time network. This means they publish data in real-time. Businesses submitted to these high-quality directory sources will start seeing their data distributed and updated almost immediately.

The 2018 Ultimate Guide to Choosing the Best Directories

So now that you have the 411 on selecting the best directories for 2018, what are you going to do next? As mentioned earlier, we select only the best of the best directories for our Data Amplifier Network, and the ones highlighted in the graphic distribute data in real-time.

We’re Here to Help You Get Your Clients Listed in the Best Directories

Do you have a local business customer you need to help expand their local presence right away? Request a demo today and find out how we can help you starting immediately.

Local Business Listing Solution

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The post The 2018 Ultimate Guide to Choosing the Best Directories appeared first on Advice Local.

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Do We Just Say Goodbye Google+ or Good Riddance, Too?

Bernadette ColemanAll things must come to an end – especially the ones that aren’t so loved. It seems that Google+ is doomed. The technology giant made an announcement earlier this week, sentencing the struggling platform to a fate that no network wishes to embrace. In a little less than a year, the consumer-facing Google+ will be no more.

According to Google, “while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps. The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.”


Do We Just Say Goodbye #Google+ or Good Riddance, Too? by @BernieColeman #SEO #SocialMedia
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Additionally, there is a bug in Google+ that shared user information – name, email, address, occupation, gender and age – with the public, even when users set those fields as private. While Google maintains that they’ve found no evidence of misuse of data, it’s important for anyone using the platform to be aware of this situation.

Do you remember a few months ago, when Google remained particularly calm as The Wall Street Journal shed light on third-party app developers being able to read users’ Gmail messages? It seems there are concerns for data privacy with Google+ – but also with Gmail.

Since it’s a fair bet Google won’t shut down their email service, they are making some changes to their User Data Policy, which will now limit apps and the scope of their access to user data.

Now Is the Time to Take Action – Don’t Wait Until the Last Minute

While you have an entire year to help your business customers get their Google+ affairs in order, here’s a punch list of what to do right now.

1. Stop Driving Traffic to a Dying Platform

Remove links from businesses’ websites right away, and from any other social media platforms linking to Google+. There’s no reason to drive traffic to a site that is going away, plus there’s nothing worse when it comes to user experience than broken links!

2. Get the User Data To-Go

Export user data before Google+ expires. Google Takeout makes it easy to select the information to download, including Circles, Hangouts, Communities, Stream, Profile and Hangouts on Air.

3. There Is Always a Silver Lining

Google My Business is better – and more powerful – than ever. With 97 percent of consumers reading online reviews for local businesses, an accurate and strong Google My Business profile can be the difference between getting a potential customer or losing them to the competition. Optimized listings are a must! Here’s how to optimize a Google My Business listing.

Five Things You’ll Have More Time to Do Since Google+ Is Going Away

Stay strong – shed no tears for Google+! Put your extra time and energy into helping your local business customers get more foot traffic into their brick-and-mortar businesses – and to their websites. Here are some tips and reference links to help you out.

  1. Write more local-focused content for the business’ website. Here’s a plan.
  2. Optimize the website for the user and search. Here’s how to get started.
  3. Utilize the other features Google offers within a Google My Business listing, like Google Posts and Messaging.
  4. Spend time on a social network consumers actually frequent. This builds trust, and a community.
  5. Partner with a listing management solution to optimize and distribute their business data around the web to the best directories and data sources.

In the event you’re still heartbroken about Google+ going away, they did hint that a version of it will still be available for enterprise use. Perhaps your company will buy into integrating it in their day-to-day activities. As for us, we will wait and see how Google rolls out new social media features to their enterprise products.

Advice Local Partner News

We’ve been making improvements to our technology behind the scenes the last few weeks.

Partners – next time you visit our dashboard via your mobile device, you’ll notice the responsive improvements we’ve made to our charts. Also accessible through the partner dashboard, admins can now see the activity of their sales team members, such as baseline reports generated.

Two of our brands, Judy’s Book and BubbleLife, got some upgrades too. Our expanded schema markup on Judy’s Book is helping listings for local businesses on the site place higher in organic search. And if you don’t have your clients listed on Judy’s Book, now is absolutely the time. BubbleLife’s crime report feature available in some of the DFW communities is new and improved. Check it out, and subscribe to the communities near you when you get a chance.

Both Judy’s Book and BubbleLife are part of our Data Amplifier Network. If you are not a partner yet, request a demo and learn how to get started today.

Join #TeamAdvice at Local Impact Dallas

You know we love a good event, and we can’t resist sharing! We’d like to invite you to the BIA Advisory Services event coming up on Thursday, November 8. Local Impact Dallas has a session on Voice Search and Spending Intentions of Advertisers – Preparing for 2019, that will be certifiably action-packed.

And we’re not just saying that because Bernadette Coleman, the #QueenofLocalSEO, is one of the highly-valued speakers. Attendees will get insights into the impact of voice search on local businesses, and learn about the spending intentions of advertisers for television, radio, mobile and social. Plus, BIA will share findings from its U.S. SAM Survey® that reveals how advertisers plan to spend their ad dollars in 2019. Interested parties, take note.

Other presenters include Celine Matthiessen, Rick Ducey, Justin Howard, and Lisa Rigsby. Register today as space is limited. Remember to enter the promo code dallas18to save $20 off your ticket. We do hope to see you all there!

Featured Resources

Local Citation Audit and Cleanup Guide

It’s Time to Clean Up That Dirty Data

Claim Google My Business

How Much Do You Really Know About Google My Business?

From Around the Web

1. Not Every SEO Tactic Is Great

Semantic search matters! Leave the keyword stuffing behind – along with the other bad SEO tactics exposed in this article.

2. Information Beats Sales Messaging Every Time

Putting users’ information needs ahead of a sales message is a key element to building trust with an audience. See why here.

3. DuckDuckGo Hits 30M Daily Searches, 50 Percent Increase From Last Year

Users are really digging privacy-focused search engine DuckDuckGo. This milestone shows that this search engine gives users something they crave – privacy.

4. Google Sitelink Debuts New Format, Shows More Content in Search Results

Once again, Google is going after websites. This time they’re using Google Sitelink, which now shows more site content without having to go directly to the site. Is the end near?

5. The Year Is Not Over for the Online Publishing and Ad Tech Industries

It’s been a whirlwind of a year in the online publishing world! With significant changes already implemented, we’re assured this is not over. Here’s the haps so far.

6. AI, Automation and Marketing: The Perfect Recipe for Personalization

It’s said that AI will revolutionize marketing tech, help marketers tap into big data, and is also the key to unlocking the marketing potential of the IoT. What do you think?

This Week’s Featured Articles by the #QueenofLocalSEO

Optimizing Local Business Listings

Local Listing Basics – Everything You Need to Know About Optimization

There is nothing worse for a business than conflicting data all around the web. This is why local listing optimization matters!

Is Google My Business Replacing Websites?

Is It the End for the Website?

More and more platforms seem to be out to get the website. From Facebook to Google My Business, is this the end for the business website? Read all about it here.

Like what you read? Subscribe to our newsletter and get this emailed to your inbox each week.

The post Do We Just Say Goodbye Google+ or Good Riddance, Too? appeared first on Advice Local.

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Changes This Week Impact Mobile, Voice, GMB and... Even Commutes!

Bernadette ColemanWhile this week wasn’t full of as many surprises as usual, Google still managed to roll out a few new features that will impact voice search, mobile devices, your commute, domains, and even Google My Business.

But before we get into all the changes around the web this week, I would like to share a little success with you. Last week, I attended one of my all time favorite marketing conferences, the IMPACT Conference which is organized by the Internet Marketing Association annually.


Changes This Week Impact #Mobile, Voice, GMB and… Even Commutes!
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Not only did I get to attend a great conference, but accept the IMPACT18 Award for Best Integrated Campaign Strategy. The campaign we won for was the Dallas-Fort Worth Head Lice Treatment Center. I’m really proud of the Advice Local team and how they came together to help this client take head lice head-on. Here’s what we did!

Updates From the Googledom 

It’s been a busy week at Google. The technology company just made the Google Assistant a little more helpful. This voice search product staple was recently redesigned to include touch and digital transactions on mobile devices.

And how does it work? According to their announcement, “just ask your Google Assistant for something on your phone, and then you can interact with images, sliders and buttons to get the help you need in a fraction of the time.” Why, this is perfect for mobile! And further proof that voice search is here to stay.

Speaking of mobile, Google also rolled out a set of new features to help you take more control of your commute. Did you know that commutes, on average, can take up to 60 percent longer than originally expected? These new features will help you plan ahead with live traffic updates and information tailored to your personal commute.

What’s in a Name?

Considering that the internet is now comprised of hundreds of billions of web pages, it was only a matter of time before we needed new domains. Long gone are the days of the .com, or even the newer options like .tv, .ninja or .photo.

Just this week, Google introduced a new domain extension, .page. While this gTLD is only available to select registrars and comes with an additional fee, it’s expected to roll out to the general public next week.

The new domain comes with hundreds of new marketing opportunities for businesses, and as marketers, we can certainly help them take advantage of it.

A Life Hack for Local SEO

As you may be aware, Google My Business debuted the Posts feature a little over a year ago, but with a caveat: these posts expire in seven days. The idea behind this was to always have timely posts.

Fortunately, there is a way to keep posts up longer. The trick? Using the “Event” option when posting. This type of post doesn’t expire after seven days, and not only that, it lets businesses set the date they prefer – which could be up to a year away. Additionally, with an “Event” post, you can select the call-to-action from Google’s predetermined options.

It also seems that Google has changed some of the requirements for Google My Business posts, as business owners are now allowed 1500 characters versus the original 300-word maximum. While it might seem like they have more space, actually, on average, it’s a little less.

Is Social Media No Longer for the Cool Kids?

According to a recent study by Pew Research, for the past two years, there has been no significant growth in the use of social media. So, is social hitting a wall?

While on the surface it may seem social media could be going out of style, this is not the case. In fact, according to the 2018 Kleiner Perkins Internet Trends Report, there are 2.2 billion Facebook accounts and 200 million Pinterest accounts. You can check out additional powerful stats in the 2018 Internet Trends Infographic we produce annually.

There’s Help Available

With local businesses largely focusing their digital marketing efforts on SEO, social media and local visibility, the businesses you represent just can’t afford to be behind the times. Request a demo today to learn how our partner solution can help you to help the local businesses you represent get found online.

Featured Resources

Epic Local SEO Strategies to Pave the Way Into 2019 – From Listings to Reviews to Voice Search Readiness

Epic Local SEO Strategies to Pave the Way Into 2019

Advice Local – Free Online Visibility Report

How Visible Are Your Clients? Run a Free Report

From Around the Web

1. What Google Investments Tell Marketers About Its Search Roadmap

While it may seem Amazon is in the lead earnings-wise, Google’s acquisitions in artificial intelligenceis telling a different story.

2. The 411 on Image Search Optimization for Local

Wondering how to get more images to come up in relation to local searches? Do the traditional optimization strategies work? Find out now.

3. Citation Sources That Allow Hidden Addresses

Serving a service-area business vs. a brick-and-mortar? These citation sources will allow you to build citations, while keeping the address private.

4. The Ultimate SEO Dictionary

SEO lingo got you baffled? This dictionary breaks down the acronyms and all the jargon into a digestible resource.

5. Was the September Algorithm Update Anything Beyond the Norm?

While Google claims this update was nothing beyond the norm, read about and also watch this Google Webmaster hangout to learn first-hand.

6. Not Everyone Is the Same: Why Advertisers Need to Think Local

Dig into some of the strategies local advertisers are using to reach new customers. Can unstructured data deliver the goods? Find out.

This Week’s Featured Articles by the #QueenofLocalSEO

Personalization Is Always in Style… No Matter What Google Says

Personalization Is Always in Style

While Google says consumers don’t get the results they want in SERPs with too much personalization, here’s why businesses need to get personal.

How Serving the “Me” Generation in Real-Time Is a Win for Local Businesses

How Serving the “Me” Generation in Real-Time Is a Win for Local Businesses

It seems there’s a new generation on the horizon! They want it fast, they want it now – and accurate. Get these powerful insights here.

Like what you read? Subscribe to our newsletter and get this emailed to your inbox each week.

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An Award-Winning Strategy Courtesy of a Pest: Dallas-Fort Worth Lice Treatment Resource Center Case Study

The struggle for parents to conquer head lice issues is real around the world, and one Dallas-Fort Worth company is taking head lice on head first. Our team at Advice Local was excited to take on the challenge – and we won an award for it along the way.

Impact Award 2018The integrated campaign we are going to outline below was awarded Internet Marketing Association’s Impact Award 2018 for Best Integrated Campaign Strategy by the Internet Marketing Association (a one-million member network).


An Award-Winning Strategy – Lice Treatment Resource Center via @Advice_Local
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Our client, a local head lice treatment center, reached out to us looking for a way to educate parents and school administrators on the importance of professional head lice treatment.

Being local to the Dallas-Fort Worth area, our PPC, Content and SEO team members knew super lice has been a problem in the area for quite some time. Something had to be done to stop the outbreaks.

Here’s One Head Lice Story With a Happy Ending…

These three powerful Advice Local teams came together to create an integrated campaign to educate parents, teachers, and school nurses on the subject matter of super lice. As you may know, super lice is resistant to most over-the-counter products and DIY home remedies. People with super lice need to be treated by professionals.

The Campaign Overview

This integrated campaign included:

  • The creation of an educational website around the topic of head lice;
  • A lice tracker, which sends out anonymous live outbreak alerts to anyone who is registered; and
  • An infographic sent out to 1,650+ schools in the area that teachers and nurses could share with parents.

The Dallas-Fort Worth Lice Treatment Resource Center, an educational site, includes important resources for users including lice fact sheets  and links to the DSHS Infectious Disease Control Unit, the Center for Disease Control and Prevention, and the Environmental Protection Agency.

The Lice Tracker (part of the Dallas-Fort Worth Lice Treatment Resource Center website) was created to help school administrators be in compliance of Senate Bill 1566. This legislation, in effect since September 2017, requires that elementary school nurses who become aware of a case of head lice in a student are obligated to notify not only the parent of the affected child, but also the parents of every other child in the same classroom.

The Actions We Took to Conquer Head Lice Issues in Dallas-Fort Worth

We developed the Lice Tracker, a simple tool that allows anyone who is registered on the website to anonymously report an outbreak in their school district.

Lice Treatment Resource Center Case Study

When an outbreak is reported in an area, all registered users receive an alert that an outbreak has been reported.

Dallas-Fort Worth Lice Treatment Resource Center Case StudyTo notify and educate school administrators and nurses on our Lice Tracker tool, we sent out infographics to over 1,650 schools in the area, explaining step-by-step how to register on the website. The information packet also included a letter to be shared with parents, encouraging them to sign up for lice alerts.

The Results Are in – and the Numbers Are Telling a Winning Story

Since HeadLiceTreatmentCenters.com was launched, we have seen a consistent increase in users and sessions.

So far, we’ve reached over 2,900 pageviews with an average session duration of 1:34. And this is only the beginning.

Dallas-Fort Worth Lice Treatment Resource Center Case Study

We are confidently expecting this number to increase in the following weeks and months as more and more schools receive their infographics and everything they need to know about registering for the Lice Tracker.

This campaign is the result of the combined efforts of the Advice Local team and our client spotting an important need and problem in our local communities. We hope that, through the engagement and togetherness of the surrounding communities, we will not only beat head lice outbreaks but will also prevent the further spread of them. It takes a village.

This is an example of one local-focused, award-winning strategy! What do you have in the works? Need a team to help you build something great? We’re here to help!

Advice Local Resources

The post An Award-Winning Strategy Courtesy of a Pest: Dallas-Fort Worth Lice Treatment Resource Center Case Study appeared first on Advice Local.

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Epic Local SEO Strategies to Pave the Way Into 2019 – From Listings to Reviews to Voice Search Readiness

What makes a local business successful? It’s all about conversions. It’s about how many people walk in the door, versus how many people actually make a purchase or hire a service. The sheer volume of competition today makes it harder and harder to convert consumers into customers.

To overcome the competition, local business owners need to implement digital marketing strategies like local SEO. So indeed, the local business panorama is more competitive than ever.

As if that weren’t enough, consumers are also changing. Today they are super-empowered consumers who want it now– fast and accurate. Traditional advertising is no longer the best way to reach potential customers throughout every generation. For instance, did you know that “near me” searches went up 900 percent since 2015? This powerful stat tells us that consumers are more and more interested in buying goods and services from local businesses and service providers. That’s very exciting – so what can we do about that?


Epic Local #SEO Strategies to Pave the Way Into 2019 by @BernieColeman #Marketing #Business
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An Epic Local SEO Strategy Requires an Epic Resource – We Have It For You

To capture those local consumers, businesses and brands need to step up their local SEO game. But don’t worry, we have all the intel in the Epic Guide to Local SEO – plus, we broke it down for you in this epic infographic.

Inconsistency Creates Confusion and Damages Trust

But a little inconsistency is just a little thing, right? Well… not exactly. When a business’ online information is not consistent, it creates confusion among potential clients. Confusion is not something you want here.

Did you know that 68 percent of people would stop using a local business if they found incorrect information in online directories? This shows why it’s essential for a business to have a local presence management strategy in place. It’s important to have their location information rendered as accurately as possible, and to have it out there as fast as possible – i.e., managed and maintained in real-time.

Here’s more on that “little thing” called inconsistency: 73% of consumers have reported they lose trust in a local business that displays inaccurate information online, and 67% report they lose trust in a brand if they get lost en route to their location.

Content Is About More Than Words on a Page

Along with correct listings in local citations and directories, content is essential for local businesses. Also, content must present certain qualities: It should be accurate, relatable, educational, and provide value to the customer. It should also be optimized with the right keywords. Why? Because it won’t matter how good the content is if no one can find it. If the content fails to demonstrate expertise, authoritativeness, and trustworthiness (E-A-T), it will place lower in search results – and in the hearts and minds of the consumers we are trying to attract.

A Solid Strategy Includes PPC

Local SEO’s goal is to have a local business’ website claiming the top positions on search engines, so they can get found easily. But building a strategy and optimizing takes time. Some businesses do not have that luxury, which is why pay-per-click (PPC) is another good strategy. It will help businesses get found when they need it the most – when they are having a special offer, for example. The best strategy integrates on-page, off-page, and even includes a well-optimized PPC campaign.

Reviews Help Businesses Win More Customers

Reviews are another key piece that factors into local SEO. If you’ve ever heard the saying “any publicity is good publicity,” then you understand the value of reviews for a local business. Did you know that 63.6 percent of consumers say they are likely to check online reviews on Google before visiting a business? Good reviews are ideal, but bad reviews are an opportunity for the business to make things better with customers. Approached the right way, it’s a win-win.

Voice Search Readiness Is Here to Stay

At one time, we only had to worry about helping local businesses get found on desktop and mobile. This is absolutely no longer the case, as Siri, Alexa, Google Now and Bixby are getting more and more popular, and smarter and smarter. But again, they are only as smart as the data provided to them.

Local businesses and multi-location brands cannot get found easily on voice-activated devices unless they are optimizing their content and business listings for this particular feature. Here’s an interesting stat from ComScore, that projects 50 percent of all searches being done by voice in 2020. I’ve said it before, but may I say again? Voice search is here to stay.

But Wait… There’s More to Providing Epic Local SEO Strategies

These are only a few key points about creating an epic local SEO strategy for local businesses. We have a complete guide (along with the powerful infographic below) to help you along the way.

Epic Local SEO Strategies to Pave the Way Into 2019

Now that you have taken in the infographic, we have a few next steps for you:

  1. Share it with your friends, clients and social networks. The embed code is below.
  2. Download the complete Epic Guide to Local SEO today.

Plus, we have an epic local SEO team and partner solution to help you out today. Request a demo to learn more.

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Is the Face of Search as We Know It Changing Forever?

Bernadette Coleman

Google Celebrates 20 Years by Changing the Face of Search!?

As Google celebrates 20 years of search this week, let’s all take a moment and thank them. True, their frequent changes can make our work more of a challenge, shall we say – but what would we all be doing without them?

Would marketers, agencies, SEOs, and so on do this work we love to do if Google hadn’t decided to organize the world’s information and make it universally accessible and useful”? Google took a gamble back then, and today they are upping the ante.


Is the Face of #Search as We Know It Changing Forever? #AdviceLocal #SEO #Google
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Just this week, they debuted new features in Search that will turn answers into projects, queries into queryless feeds, and plain text into vibrant, colorful visuals. And it seems that AI is going to be powering much of this journey.

It’s All About the Journey

Google understands that users have changed their search needs, going from one-off tasks and questions to researching their next renovation project, for example.

According to Google’s Danny Sullivan, “search is a journey, where we know people are picking up over time. New Activity Cards are launching that help you pick up where you left off.” A feature of these cards will show “related activity” for each user, based on content that they’ve found interesting in the past.

This is a great opportunity for us to help the local businesses we represent. It’s easy to see that relevant content is more important than ever, as it will be shown multiple times to the same user, giving them more time to make that important buying decision – without having to complete a new search.

Another of the features worth noting is the Topic Layer in the Knowledge Graph. The Topic Layer adds a level of personalization to the Knowledge Graph to give users a variety of categories, depending on what they’re searching for – as opposed to a set of predetermined categories. It’s really interesting that they announced this feature this week, since I just explored how Google disclosed to CNBC that they are using very little personalization in search results.

Discovering the Unknown

Another exciting feature to help local businesses is “Discover.” After this new feature rolls out, Google’s homepage will never be the same. Discover will be a news feed available on all mobile platforms. Not sure what you’re looking for? Don’t worry, Discover has got you, well, covered!

With a person’s location affecting their search results, it is safe to assume that this news feed will follow a similar path. Potential customers will find local businesses more easily if their content is interesting enough to make it to Google’s homepage.

Hello, Visuals

Google Search will now include more visuals than previously seen. From images to complete AI-built stories, users will find it easier to discover new content from the web. Seems celebrities and athletes will get more exposure with this new feature first.

As you know, expertise, authoritativeness and trustworthiness (E-A-T) is at the very core of local business marketing today. Another new update includes a change to the image search algorithm. The authority of a website is now considered when determining the most relevant image for a query. Those that don’t have authority? They’ll find themselves pushed further down in search results.

Speaking of further down, what about images? Another aspect surrounding images is their placement within a website. Businesses that have images down at the bottom of the page won’t be ranked as high as those with images at the top of the page.

With this new change, optimized images will be essential to online presence for every business. We’ll just say yes, now more so than ever before. Here’s an article that explores image optimization, along with E-A-T.

What’s Next…

We must all wait and see exactly how these new features will affect the local marketing strategies we employ. I’m quite confident it will bring some compelling transformations to the world of local SEO, and we’re on it! We’re already cooking up some great options for our current local listing management partners, and we look forward to integrating these into the mix. Simply request a demo to learn how to become a partner today.

Featured Resources

The 2018 Guide to Best Image Sizes for Google My Business

Don’t Miss the Most Current Guidelines for Google My Business Images

The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines

Local Business Presence Matters, Here’s How to Optimize It

From Around the Web

1. Is It the End of the Website as We Know It?

Seems the only thing Google, Facebook, Amazon, LinkedIn, & even Apple News agree on is… they don’t like websites and try to avoid them like the plague! Is this the end of an era?

2. Neural Matching and Everything You Need to Know About It

30 percent of search queries on Google are using a new, AI-based algorithm. Danny Sullivan confirmed that neural matching helps the search engine connect words to concepts.

3. Featured Snippets and Why They Matter for SEO

Stone Temple published a very interesting study on Featured Snippets and compiled it into a user-friendly guide. Check it out!

4. New Survey Shows Most Effective Local Marketing Tactics for Multi-Location Brands

According to this Street Fight survey, email marketing was the most effective tactic for supporting local goals by multi-location brands. Second place? It might surprise you!

5. Snapchat Diving Into E-Commerce Through Amazon Partnership

Move over, Instagram. Snapchat has found a way to support e-commerce through its platform. By partnering with Amazon, now users can snap & buy their favorite products with just a click.

6. Amazon’s Echo Coming to Cars, Microwaves, and Your Entire Home

Amazon just announced the launching of over 8 new or updated Echo devices to make your entire life smarter. From your home to your kitchen to your car, the future is voice.

This Featured Articles by the #QueenofLocalSEO

The Voice Search Generation Is Changing Local Search Optimization

Voice Search Has Changed Local SEO Forever

Voice search is revolutionizing consumer behavior, resulting in new ways to search. When optimizing online presence for local businesses, you must take voice into consideration now more than ever.

artificial intelligence

How AI Can Change the Way to Connect With Potential Customers

Businesses can leverage the power of AI to connect with potential customers in several ways. From adaptive marketing to fine-tuning messages, learn every little trick in the book.

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The 2018 Guide to Best Image Sizes for Google My Business

It’s no secret that Google is constantly changing. While products like Google My Business (GMB) are rarely completely overhauled, they do get frequent updates that change the way we should be creating and optimizing a Google My Business listing. This includes image sizes within the GMB listing and in GMB posts.

When looking to claim, create, update or optimize a GMB listing, it’s important to follow Google’s guidelines. Failing to pay attention to things like type of images allowed could result in GMB images being taken down, or getting buried by other content – a definite no-no in the online world!


The 2018 Guide to Best Image Sizes for #Google My Business via @Advice_Local #SEO #GMB
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Google My Business Photo MishapBeyond putting a local business’ best foot forward with images, if you don’t upload the images to a Google My Business listing, photo mishaps can occur. One example (which is kinda infamously funny) is when a miscreant  at Bed, Bath and Beyond arranged one of their products to spell a “not-so-appropriate” word – then uploaded the image to the location’s Google My Business listing! No one wants that!

Now that we’ve provided a little laugh, let’s dig into the best image sizes and best practices for a Google My Business listing.

2018 Google My Business Image Sizes

When uploading images to GMB, there are certain important aspects users need to follow:

  • Images should have a high resolution – with a minimum of 720×540 pixels
  • The ideal aspect ratio is 4:3
  • Photos should be used to reinforce the GMB post’s messaging, helping the business stand out – as opposed to bringing them down or being clickbaity
  • Bright, vibrant colors are preferred
  • Images should be high-quality, meaning that they should be in-focus and well-lit, too. Forget about filters and excessive editing
  • The formats accepted are JPG and PNG

And video? Absolutely, don’t forget about video! GMB also allows videos of up to 30 seconds long and up to 100 MB, with a resolution of 720p or higher. Good to know….

If a business has a fantastic video, it could work to their advantage in a GMB post.

2018 Google My Business Image Guidelines

GMB allows businesses to upload different types of photos, including a profile photo, a cover photo, and additional photos.

1. Profile Photo

The profile photo is a business’ main introduction. It helps customers easily recognize the business on Google. It shows up in Google Maps and search results.

While everyone’s first thought might be to use a logo as a profile picture, real images tend to rank higher on Google than logos. The image should be relevant to the nature of the business, and it should also follow the optimization guidelines we talked about above.

2. Cover Photo

A cover photo is everything a business needs to show its distinctive personality and what else? Pizazz! The cover photo helps differentiate a business from its competitors. When a business adds a cover photo, it is automatically set as the preferredphoto.

Even though the preferred photo won’t be guaranteed to be displayed as the first image for a business, it helps to tell Google that in fact, it isthe business’ preferred image.

3. Additional Photos

GMB allows – and we encourage – businesses to upload additional photos. These could be used to showcase different features of a particular business, including the following:

  • Exterior photos: Use at least three images to help customers recognize the business. Ideally, these should be taken from different angles and during different times of day.
  • Interior photos: Ambiance and decor can make a huge impact for potential customers. A business should always try to showcase any particular interior features they’d like to be known for. Interior photos could also include common areas or guest rooms. Businesses can add up to three of each!
  • Product photos: For businesses selling goods, at least three images of their most popular products should be included in their GMB listing.
  • Work photos: If a business provides a service, the best way to convey it might be showing photos of their team hard at work. Three different images that showcase their most popular services are ideal, particularly images of any specialty services.
  • Team photos: It’s important to show how proud a business owner is of their team. Businesses should make sure to include three photos of their management team and employees. A tip? Forget about poses and headshots, customers want to see the team in action. A photo of the business owner is always welcome as well.

Big Image No-No’s for Google My Business

It’s easy to make mistakes when optimizing a GMB listing, which is why businesses should be very careful with the information and images they put on their GMB profile. When talking about images specifically, they should make sure of the following:

  • The image should not be copyrighted: The business should be the rightful owner of the image, or have the rights to use it commercially.
  • The image cannot be a screenshot: Quality matters! Images should be high-quality, so definitely noscreenshots, or anything blurry, dark, rotated or overly edited.
  • Say no to adult content: Suggestive images are a big no-no for Google. Even if the subjects are not showing much skin, Google frowns upon images that suggest a sexual encounter. Something else Google doesn’t like? Images that promote hate or incite violence.

Let the Experts Guide You Through Google My Business Claiming and Optimization

Claiming and optimizing a Google My Business listing takes a lot of effort. This includes the types of photos uploaded to a Google My Business listing.

Fortunately, we’re here to help. Partner with Advice Local and let our local search experts do the heavy lifting. Request a demo today, and find out how we can help you and your clients.

Local Presence Management Reseller Solution

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Personalization Is Always in Style… No Matter What Google Says

Bernadette Coleman

Are You Making Personalization a Priority?

It seems Google has admitted to CNBC that they use very little personalization in search results. They said personalizing wasn’t delivering users the information they were seeking.

This was shared on Search Engine Land: “Outside of a searcher’s location or immediate context from a prior search, Google doesn’t personalize the search results.”


Personalization Is Always in Style… No Matter What #Google Says #SEO #DigitalMarketing
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The big point I want you to fully realize is that this doesn’t mean that the local businesses and brands we represent should ignore the need for personalization. In fact, it’s more important than ever for these brick-and-mortar and service-based businesses to know their audience and optimize their content and data to attract potential customers. This isn’t just about page titles, meta descriptions or on-page content. Optimizing includes directory listings, social sites, landing pages and even advertising campaigns. Without knowing your audience and personalizing as much as possible, conversions are less likely. Maybe even impossible!

Even though Google isn’t prioritizing personalization in search results, we need to be. As I’ve shared before, today’s consumers are curious, demanding and impatient. They want only the best, and they want it as fast and as accurate as possible. This applies to the places they shop, the restaurants at which they eat and the websites they visit.

Speaking of Accuracy

I’m sure you know how much I love accurate location data and how bad data makes me sad. Any article that talks about both makes me happy. This article on Street Fight eloquently points out that data is technology’s currency and the only way to increase its value is by maintaining accuracy. Google and Facebook are both suffering the consequences of not protecting data. No local business can afford to do the same!

This is exactly why ridding the world of bad location data is one of my passions, and the driving force behind the solutions we offer at Advice Local. Did you know that the engine that powers our technology has moved to real-time for this exact reason? And we are continually adding new real-time sources to our Data Amplifier Network.

Accuracy Crosses Over to Experience

Accuracy isn’t just about data, it’s about experiences, too. This is made clear by Google’s newly released integration with Apple Car Play and the update to the iOS experience for Google Maps. While Siri has been navigating Apple Car Play users around the world, the search feature has always left something to be desired. It would oftentimes deliver limited, even inaccurate results. How many times have you gotten lost using Apple Maps?

With Google powering the search in the Google Maps app, you can bet all the local businesses we love to promote will be getting even more exposure now. Another reason to make sure those GMB listings are accurate, optimized and maintained.

Internet Trends Report 2018 Infographic

Is it Time to Bid Adieu to the Internet Trends Report?

Never! But Mary Meeker’s departure from Kleiner Perkins may tell a different story. Mary, known for her expertise as an internet analyst, is starting a new investment firm. She has been producing and presenting the annual Internet Trends Report since 2004. What started as a 49-slide presentation became a 300-slide masterpiece this year. Mary started a tradition that we certainly hope she will continue.

We like tradition too, which is why each year we produce an infographic based off of her report.  The theme for us this year is “What Happens Online, Impacts Life Offline”. Check out our 2018 Internet Trends Infographic and let us know if you agree.

We’re Here for You

Many things happen in our industry each week that I would love to share with you, but I can only share a few or this newsletter would turn into a novel.  Rest assured, though, that the team at Advice Local is on top of all the changes and making sure we are there for every one of our partners. If you are not a partner yet, request a demo and find out why you should be too.

Featured Resources

The Latest in Local Listing Management – Citation Services Compared
Citation Services for Local Listing Management – Which Company Comes Out on Top?

Why Citation Quality is More Important than Quantity for Local Search

Citation Quality vs. Quantity: Which One Matters the Most?

From Around the Web

1. Mobile Shopping Growing at an Incredibly Fast Pace

More than 50 percent of online transactions around the world are now done through a mobile device. Businesses whose websites are still not optimized for mobile are missing out!

2. Mobile-First Indexing Is a Reality for Many More Websites

Google sent out the latest batch of messages earlier this week notifying webmasters of mobile-first indexing. This is another clear sign of how big mobile devices will continue to be in the future!

3. Amazon’s ‘Storefronts’ Is the Boost Small Business Owners Needed

SBO will get a much-needed boost thanks to Amazon’s new product: Storefronts. The service offers a curated collection of products and deals from SBO around the country.

4. Consumer Brand Loyalty at an All-Time High

There’s nothing better than a loyal consumer, and turns out 90 percent of consumers recently reported being brand-loyal. Read on to see what they care about the most, it might surprise you!

5. Hilton Looking to Share Local Advice Through Foursquare

Big, national brands are realizing just how powerful local search is. The hospitality company just partnered with Foursquare to offer recommendations to travelers from local experts.

6. New Insights Coming From Bing Ads

Bing recently rolled out new, more powerful insights to help businesses take action sooner and optimize their ads to a whole different level. Spikes and dips will now be easier to understand!

This Week’s Featured Articles by the #QueenofLocalSEO

Citation Cleanup Guide

Local Citation Audit & Cleanup: Everything There Is to Know

Wondering what citation audits & cleanups should look like and how to do them? Download this user-friendly eBook!

Ensuring Google My Business Listing NAP Consistency

The Importance of an Omni-Channel Approach to an Online Persona

In this day and age, local businesses cannot survive on their offline persona anymore. Brick-and-mortar storefronts just won’t do! They have to step up their online game to beat the competition.

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The Latest in Local Listing Management – Citation Services Compared

When you’re shopping around for goods or services online, it’s only natural to compare. And when it comes to finding the right local listing management company, it’s the same. You’ll have pertinent questions: Are you getting the best value for your money? What about quality? Sure, local listing management companies and citation services might not be a pair of shoes, but when looking at the competition, these questions are just as important.

You want to know you’re getting the very best possible solution when buying online – and our agency, and our franchise and brand partners are looking for the same thing. Comparing local listing management companies and citation services before deciding on one is not only common sense, it’s actually smart, smart, smart!


The Latest in Listing Management – Citation Services Compared by @BernieColeman #AdviceLocal
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Let This Ultimate Citation Services Comparison Chart Be Your Guide

There’s a multitude of companies out there offering citation services, including Synup, Yext, Whitespark, Moz Local, BrightLocal, and us of course – Advice Local. So which one is the best?

One size does not fit all, so picking the local listing partner solution that works best for a particular business can be difficult. That’s why today, we’re going to let you look at the facts through our practical comparison chart, so you can easily decide for yourself.
2018 Citation Services Comparison Chart

Was that chart techy enough for you? In case it was a bit too technical, let’s detail some of the meanings.

Comparing the Top Local Listing Management Companies Serving the United States and Beyond

As you can see, three of the citation companies mentioned above, including Advice Local, use a hybrid approach to local listing management – meaning we use APIs and manual submissions to create and claim local business listings. We are data partners with many of the data sources we submit to, which makes it real simple, real fast, and works in real-time to distribute data around the web. Yext and Moz are totally automated, and Whitespark does it old-school, meaning manual all the way.

When it comes to pricing, just think of each dollar sign ($) as $100 or less. As you can see, Synup, BrightLocal and Advice Local come in at lowest price on average, with Whitespark and then the others following.

When it comes to countries served, it’s United States all the way for everyone, with most others additionally serving Canada in their core offerings. So what’s the takeaway here? It’s that there are directories and data sources around the world to populate, and a good portion of the local listing management companies can submit to them.

White-label offerings are one of the biggest needs agencies have, and 83 percent of the companies represented in this chart offer this feature. Most definitely, the agency partners are always looking for lead generation  opportunities, and it seems Yext and Advice Local have this need met for them. I can’t speak for Yext, but Advice Local’s partners have access to integrate white-label local business data scanning widgets within their website, and with our technology, can have a white-label landing page up with just a few clicks.

When it comes to Search Engine Listing Submissions, Yext and Advice Local hit all the big ones, while Synup, Moz Local and Bright Local support different variations. For General Publisher Submissions (think Judy’s Book and sites like those), Advice Local comes in on top for submitting to the largest quantity, with Synup and BrightLocal not too far behind.

GPS and POI Submissions are a must for helping local businesses, franchises and brands get found within in-dash navigation and third-party solutions like Garmin. Partners that choose Yext or Advice Local are covered here. The others have not integrated this product into their local listing management solutions as of yet.

Vertical and Geo-Specific Submissions, while important, don’t seem to be a priority for everyone right now. The order for this is Advice Local, BrightLocal, and then Whitespark. Yext also dabbles in this a bit.

When it comes to custom local presence options, Advice Local is all about an agile solution that meets our partners’ needs. We take it well beyond local listing management to web development, on-page and off-page SEO, paid advertising solutions, and local-focused content ideation and creation. This is one area that sets us apart from the competition. We customize to meet our partners’ needs.

Another area where all of the citation services companies represented in the chart seem to shine is bulk import. Partners with a big list of businesses they represent can get their data imported into the various citation companies’ technology fairly simply, it seems.

And last, but certainly not least, is the ability to integrate listing management services and dashboards into third-party technologies– it seems Yext, BrightLocal and Advice Local take the wins here.

Now that we’ve gleaned through some of the differentiators, let’s look a bit more in-depth at how each local listing management company builds citations.

Here’s How Each Listing Management Company Builds Citations

Synup

Synup listings seem to distribute out quickly, and when a business wants to scale up and submit more locations, it’s easy. Their pricing starts at $30 per location and will adjust downwards, as the number of locations a business has with them is increased.

Yext

Yext’s automated solution means that business data submitted through them remains intact as long as the relationship with the partner or business stays in active status.

Whitespark

Whitespark builds citations by hand starting at $4 each. According to their website, it costs more for local/niche citations, and they do submissions for every country in the world.

BrightLocal

BrightLocal’s citation services are manual, so the process to get a listing to live status will be longer. They charge per site, versus a package pricing (according to their website). They charge $3 per site retail.

Moz Local

The Moz citation submission process is automated and it takes 4–5 days for new data to be published out. According to their website, their retail pricing starts at $99 per year per location.

The Results Are Real and in Real-Time

Wondering if I forgot about Advice Local? Oh, we definitely make the cut. We deliver real results in real-time. Partners describe our solution as real simple, real-time and real fast. These are words we live by!

Since I shined the light so brightly on our competition, it’s only fair to do the same for Advice Local’s local listing management and citation services, right? So let’s go…

  • We have 50 data partners we distribute data to in real-time through our Data Amplifier Network. We have access to many more through manual options, but real-time is our first priority. The Real-Time Data Syndication Engine behind our technology is powerful indeed.
  • There might be other companies that offer solutions similar to ours, but we also provide superior reporting and customer service – we are white-label all the way!
  • Even though we will not turn away an SMB customer needing help taking control of their data, our priority is servicing our agency, franchise and brand partners.
  • We are proud to shout from the rooftops that we have one of the two largest real-time networks available in the United States at this very moment. If that isn’t powerful, I don’t know what is.
  • Unlike some of our competitors, we offer Google My Business and Bing Places claiming and optimization. We syndicate to the hard-to-reach Yahoo Local through our Data Amplifier Network. Not everyone can say this.
  • Of course we have all the data aggregators covered – Localeze, Infogroup, Factual and Acxiom.
  • Everyone who submits local business data with Advice Local gets a premium Judy’s Book Listing, a $250 value.
  • If getting local businesses found on voice-enabled devices is a priority, we have that covered, too. Local business data is distributed to Google Voice, Siri, Alexa, Cortana, and even Samsung’s Bixby interface through our Data Amplifier Network.

The Competition Can Be Stiff

When selecting a local listing management partner, let the data do the talking. We have over 3.1 million businesses in our systems and on average, 1,000 reports generated each day.

There is no better choice for local listing management and citation services than Advice Local, but hey, we’re just a bit partial. Request a demo for yourself and find out why today!

White-Labeled Local Presence Management Solution

* Please note: The data in the chart depicted above and within the blog post was compiled based on information on each listing management company’s website as of the date of publication. Solutions are updated regularly, so be sure to do your research as part of the decision-making process.

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