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Free online marketing strategies.

Every day, businesses of all types – from small startups to large corporations – use marketing and advertising to reach new customers. You might think that any serious advertising strategy comes with a high price tag, but many agencies leveraging quality listing management services can attest otherwise. In reality, free or low-cost approaches (such as business listings or social media) can put brands directly in front of their target audiences. Let’s explore how an effective online marketing strategy works.

Top Online Marketing Strategies for Businesses

Whether it’s increased reach, cost-effective customer acquisition, fast results or increased conversion rates, the benefits of online marketing are undeniable. While many strategies exist, the following methods offer a reliable and cost-effective approach for local businesses.

Google Business Profile Optimization

Any successful local marketing strategy must prioritize Google Business Profile (GBP). Agencies managing a client’s GBP will need to optimize every available section, including adding high-quality images, setting relevant categories and of course, ensuring that name, address and phone number are up-to-date and accurate.

  • Create a keyword-rich description, including relevant location and industry terms.

Create GBP Posts

GBP Posts allow businesses to keep customers informed via quick updates. You can add images, engaging content and a call to action, with the post appearing in Google Search and Maps when a user clicks the business’ link.

  • Aim to post new GBP Posts at least every month to maintain consistency.

Schedule GBP Event

Events are an essential marketing tool for a business, helping drive interest and build anticipation. GBP makes it easy to add an event, with options for start and end times, a written description, a photo and a call-to-action button.

  • Create events based on local or seasonal trends to increase engagement.

Add Regular GBP Offers

Providing discounts, coupons and limited-time promotions is a well-established tactic for promoting a business. If the GBP Offer is compelling and demonstrates value to customers, it will almost certainly increase conversion rates.

  • Create urgency or scarcity in an offer to encourage consumers to take immediate action.

Make Use of Bing Offers

Bing Places for Business is similar to GBP in that you have the opportunity to promote deals and discounts. While Bing Offers will not command the same audience as Google’s equivalent, Bing users are typically more affluent and often eager to buy.

  • Experiment with offers like coupons, free shipping or new customer discounts.

Promote via Social Media

The volume of social media users means that there are always opportunities to reach an audience. While social media marketing is highly competitive, it’s an effective way to brand your company and engage directly with people.

  • Repurpose blog articles and video content to create engaging social media posts.

Build Citations for Local Search Marketing

SEO remains the best free advertising method for reaching large audiences. Building citations is crucial to SEO for every local business, as citation building ensures that business data is accurately distributed to the relevant listing platforms. Of course, Advice Local offers support in every aspect of listing management, including our Enhanced GBP Tool for Agencies.

  • Only work with curated networks that prioritize premium directories.

Leverage User-Generated Content

User-generated content is one of the best free online marketing methods for businesses. From reviews and testimonials to customers showcasing products, user-generated content creates social proof and increases brand awareness.

  • Use tools to monitor and respond to reviews for increased customer satisfaction.

How Online #Marketing Helps Businesses by @BernieColeman #SEO
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Partner With Us to Access Expert Online Marketing Strategies

Advice Local helps agencies increase local search visibility and secure new customers with proven online marketing strategies. To access listing management services and review monitoring, GBP tools and more, speak with our team today. Call (214) 310-1356 or request a demo now.

The post How Online Marketing Helps Businesses appeared first on Advice Local.

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The Latest in Local Listing Management – Citation Services Compared

When you’re shopping around for goods or services online, it’s only natural to research and make comparisons. And when it comes to finding the right local listing management company, it’s the same. You’ll have pertinent questions: Are you getting the best value for your money? And what about quality? These questions are important whether you’re looking for shoes, a vehicle, or local listing management companies and citation services.

When buying online you’ll want to know that you’re getting the very best possible solution – and our agency, franchise and brand partners are looking for the same thing. Comparing local listing management companies and citation services before you make a choice will pay off in many ways.

Let This Ultimate Citation Services Comparison Chart Be Your Guide

There’s a multitude of companies out there offering citation services, including Synup, Whitespark, Uberall, BrightLocal – and of course, Advice Local. So which one is the best?

In short, one size does not fit all, and picking the local listing partner solution that works best for a particular business can be difficult. That’s why we’re going to let you look at the facts through our practical comparison chart, so you can easily decide for yourself.

2024 Citation Services Comparison Chart Pg 1

Was that chart techy enough for you? In case it was a bit too technical, let’s detail some of the meanings. We have those definitions for you here.

2024 Citation Services Comparison Chart Pg 2

Comparing the Top Local Listing Management Companies Serving the United States and Beyond

As you can see, two of the citation companies mentioned above (including Advice Local) use a hybrid approach to local listing management. This means we use both APIs and manual submissions to create and claim local business listings. We are data partners with many of the data sources we submit to, which makes it real simple, real fast, plus it works in real time to distribute data around the web. Synup and Uberall are totally automated and Whitespark does it old-school, meaning manual all the way.

You have two approaches to consider for API selection. A direct API allows the citation service to establish its own connections with publishers for listing submissions. On the other hand, an API through another provider makes submissions using third-party APIs. Companies like AdviceLocal, Synup and Uberall utilize the direct approach, which offers faster processing, greater customization and enhanced control over the data.

When it comes to pricing, just think of each dollar sign ($) as $100 or less. As you can see, Whitespark and Advice Local come in at the lowest price on average. The citation industry is also a truly global affair, with company headquarters in Canada (Whitespark), India (Synup) and the United States (Advice Local).

White-label offerings are one of the biggest needs that agencies have, and all the companies represented in this chart offer this feature. The agency partners are always looking for lead generation opportunities, and it seems that BrightLocal and Advice Local have this need met for them. Advice Local’s partners have access to integrating white-label local business data scanning widgets within their website with just a few clicks.

Inaccurate or outdated data is one of the surest ways to harm a client’s reputation and standing with Google. This issue makes data suppression and the ability to correct information a valuable addition to a citation service. Currently, you can find data suppression with Advice Local, Uberall and Synup, though BrightLocal and Whitespark do not offer the service.

Data aggregators – the large-scale distributors of business data – ensure consistent information across prominent directories, mapping apps and more. All the leading citation services use data aggregators to syndicate company data, but Synup, BrightLocal and Advice Local are at the front of the pack by distributing to the big three of Data Axle, Foursquare and Localeze.

GPS and POI submissions are a must for helping local businesses, franchises and brands get found within in-dash navigation and third-party solutions like Garmin. Partners that choose BrightLocal, Uberall, Whitespark or Advice Local are covered here. So far, Synup has not integrated this product into their local listing management solutions.

Vertical and Geo-specific submissions (while important) don’t seem to be a priority for everyone right now. The order for this is Advice Local, BrightLocal, then Whitespark.

Voice search adoption through Alexa, Siri and others shows no signs of slowing down. By optimizing listings for voice search, your clients are accessible to a growing user base. When it comes to voice search, your options are mixed. While some do not offer the service at all, others (like Advice Local and Uberall) include all the main platforms.

A platform like Google Business Profile (GBP) holds such importance in the local SEO ecosystem that we believe it warrants extra attention. Consequently, Advice Local offers agency partners access to specialty features such as GBP synchronization and the ability to auto-reject updates. Whitespark offers some GBP features also, but they are not the same as Advice Local’s.

And what about any contractual commitments? Your options will vary here, with some services requiring a set contract, others using one-time fees, with others using the best of both worlds, a hybrid model.

Another area where all of the citation services companies represented in the chart seem to shine is bulk import. Partners with a big list of businesses they’re representing can get their data imported into the various citation companies’ technology fairly simply, it seems.

It’s quite clear – customer reviews posted on Google, Yelp and other platforms can make or break a business. As a result, the ability to monitor reviews and respond to them quickly is absolutely essential. You’ll be glad to hear that all the citation services offer review monitoring, helping agencies actively monitor their clients’ reputations.

And last (but certainly not least), is the ability to integrate listing management services and dashboards into third-party technologies. It seems that Synup, BrightLocal and Advice Local take the wins here.

Now that we’ve gleaned through some of the differentiators, let’s look a bit more in-depth at how each local listing management company builds citations.

Here’s How Each Listing Management Company Builds Citations

BrightLocal

BrightLocal’s citation services are manual, so the process to get a listing to live status will be longer. They charge per site versus package pricing (according to their website), charging $3 per site retail.

Synup

Synup listings seem to distribute out quickly, so a business that wants to scale up and submit more locations will have an easy time of it. Their pricing starts at $30 per location, and will adjust downwards as the number of locations a business has with them is increased.

Uberall

Uberall offers a multi-location listing management platform, helping businesses create and optimize listings across 125+ popular platforms. Pricing is based on factors like the number of locations and specific features required, and customers must request a quote.

Whitespark

Whitespark builds citations by hand starting at $4 each. According to their website, it costs more for local/niche citations, and they do submissions for every country in the world.

The Results Are Real and in Real Time

Wondering if I forgot about Advice Local? Oh, we definitely make the cut – we deliver real results in real time. Partners describe our solution as real simple, real-time and real fast, and these are the words we live by.

As we shined a bright light on our competition, it’s only fair to do the same for Advice Local’s local listing management and citation services, right? So, let’s go….

  • We have 50 data partners we distribute data to in real time through our Data Amplifier Network. We have access to many more through manual options, but real-time is our first priority. The Real-Time Data Syndication Engine behind our technology is powerful indeed.
  • There might be other companies that offer solutions similar to ours, but we also provide superior reporting and customer service – we are white-label all the way!
  • Our main focus is on servicing our agency, franchise and brand partners (though SMB customers wanting to take control of their data will certainly find themselves welcome!).
  • We’re proud to shout from the rooftops that at this very moment we have one of the largest real-time networks available in the United States. If that isn’t powerful, I don’t know what is.
  • Unlike some of our competitors we offer Google Business Profile (formerly Google My Business) and Bing Places claiming and optimization. We syndicate to the hard-to-reach Yahoo Local through our Data Amplifier Network. Not everyone can say this.
  • Of course we have all the data aggregators covered – Data Axle, Localeze and Foursquare.
  • Everyone who submits local business data with Advice Local gets a premium Judy’s Book Listing (a $250 value).
  • We’ve created an enhanced range of GBP tools that allow you to sync your clients’ GBP to a central database, monitor progress with deep insights – and prevent Google from making unwanted data changes.
  • Our Review Monitoring Tool makes it easy to send businesses notifications when customers leave reviews on the leading platforms. This allows for the quick response that improves customer sentiment.

The Latest in Listing Management – Citation Services Compared by @BernieColeman #AdviceLocal
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The Competition Can Be Stiff

When selecting a local listing management partner, let the data do the talking. We have over 3.1 million businesses in our systems and on average, 1,000 reports generated each day.

There’s no better choice for local listing management and citation services than Advice Local (but hey, we’re a bit partial). Request a demo for yourself and find out today exactly why we are!

* Please note: The data in the chart depicted above and within the blog post was compiled based on information on each listing management company’s website as of the date of publication. Solutions are updated regularly, so be sure to do your research as part of the decision-making process.

The post The Latest in Local Listing Management – Citation Services Compared appeared first on Advice Local.

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Local business data submission.

When you ask a local search marketing expert about the key factors influencing local SEO, citations are likely to be near the top of their list. When it comes to managing these local citations you basically have two options – build them yourself, or hire a listing management service. Usually, most agencies achieve the best results by partnering with a reputable provider, as this allows them to concentrate on what they do best. But what exactly does a listing management company like Advice Local do, and what’s involved in the business data syndication process?

How Our Local Business Data Submission Service Works

At Advice Local, we employ the best elements of a conventional listing management service and apply our own unique spin. Agencies and brand partners can expect an unrivaled combination of speed, accuracy and reach for maximum visibility.

We Use a Hybrid Data Syndication Approach

One of the first things you’ll notice about our local listing management service is this hybrid approach. You may be familiar with automated services and manual submissions, and we give you the best of both worlds. Advice Local distributes local business data (via API and manual submissions) to the top data aggregators and directories. With the ability to leverage the speed and efficiency of an API and the flexibility and accuracy of manual submissions, we provide a top-tier service for our clients.

Data Submission to the Platforms That Count

We use a multi-channel distribution approach, submitting your clients’ business data to a broad range of platforms. Over the years we’ve built an extensive network that is rigorously vetted for quality and authority. For a closer analysis, take a look at this comparison of the main citation services. Within the network you’ll find a curated selection of leading data aggregators, voice search platforms, vertical directories in specific industries, GPS mapping platforms and geo-specific local platforms.

Data Suppression to Ensure Accuracy

Data suppression happens to be just as important as the initial submission of business information. Inevitably, business data (such as the address, telephone number, or opening hours) will change and need to be updated. Agencies are often surprised to find that their listing management partners do not offer data suppression. At Advice Local however, we provide this vital service to prevent search engine penalties and a poor user experience.

We’ve Built Custom Google Business Profile Tools

For most businesses, a Google Business Profile (GBP) will be the highest priority – and the biggest source of leads and sales. Recognizing this fact, we’ve created a series of quality GBP tools for agencies. One such tool is GBP Sync, which ensures the GBP data always matches the main database on our platform.

A Premium Directory Listing When You Join Us

While there’s no shortage of directories that will accept business data, many of these low-quality platforms will absolutely do more harm than good. To avoid this, you can work with the highest-quality directories that have real users, an active community, a high authority score – and zero tolerance for spam. For example, Judy’s Book exemplifies these qualities and consistently delivers real value to its users. You’ll be pleased to know that users of our local SEO software and agency tools get a free Judy’s Book listing.


How Advice Local Submits #Local Business Data Around the Web by @BernieColeman #SEO
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World-Class Business Listing Management Tools for Agencies

As you can see, Advice Local has created a comprehensive business listing platform that syndicates data across the web. If you’re an agency looking for a fast, accurate and responsive local listing management company, we’re the natural choice. To get started, call (214) 310-1356 or request a demo today.

The post How Advice Local Submits Local Business Data Around the Web appeared first on Advice Local.

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Find quality local directories.

In our current era, just how influential are local citations for an SEO campaign? Although there’s some debate about the significance Google places on citations, no one disputes that listing management services are integral to successful local SEO. However, a common mistake made by some agencies – one that can negatively impact local search rankings – is selecting low-quality directories.

Tips for Finding and Analyzing Quality Business Directories

Citations from high-quality directories contribute positively to any local SEO campaign. Yet, by including untrustworthy, spammy platforms that fail to vet the sites they list, all your hard work can be undermined. Here are some suggestions for finding the directories that will deliver exceptional results for your clients.

Start With Established Listing Platforms

Established platforms like Google Business Profile (GBP), Yelp and Bing Places for Business are safe bets for any business starting out. These platforms are essential in building a local search presence and are trusted for their authority and longevity.

Use Search Engines to Find Local Directories

Optimizing for local search involves demonstrating relevance and proximity to the searcher’s current or intended location. Local directories are effective ways to generate location-specific citations within a city or region. A simple Google search can often uncover relevant local directories.

Get Recommendations From Local Listing Services

A local business listing service submits data to directories for clients. A central part of this process is analyzing the directories to ensure they meet the listing service’s strict standards for inclusion in their network. Through strategic partnerships and relationship building, agencies can receive up-to-date info on solid platforms, as well as those that have lost search engine trust.

Trust Data Aggregators to Syndicate Business Information

Data aggregators submit business data to a network of directories, mapping apps and search engines at once. Working with top providers like Foursquare, Data Axle and Localeze lets you leverage their expertise in evaluating each platform in their network.

Find Platforms With High Domain Authority

Premier listing platforms (called data enhancers) offer high domain authority, trust with search engines, along with an existing user base. From YellowPages and BrownBook to BubbleLife and Judy’s Book, while each site has its own spin they are connected via their adherence to quality.

Identify Vertical Directories in Your Niche

Many of your business clients will operate in niches with dedicated listing platforms. Lawyers, doctors, restaurants and real estate are just some of the industries with niche-specific directories that are full of potential for local SEO. Search Google for business directories, adding the relevant niche keyword.

Analyze Each Directory for User Experience

Before adding a listing, make sure to check the pros and cons of the platform. Use your favorite SEO tool to analyze domain authority and trust scores, look for signs of intrusive ads and spam, assess the site’s layout and read the signup rules.

Work With Trusted Listing Management Services

Working with a dedicated listing management service allows you to tap into an existing network of pre-screened platforms. For a prime example of a wide-ranging collection of trusted platforms, just look at Advice Local’s Data Amplifier Network – the one that is available with our real-time submission service.


How to Find Quality #Directories for #Local Citation Building by @BernieColeman #SEO
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Try Our Top-Tier Listing Management Services

Advice Local makes listing management easy with our comprehensive distribution service and unrivaled data network. Our local search technologies help digital agencies and local marketers deliver for their clients every day. To try our listing management service call (214) 310-1356, or request a demo today.

The post How to Find Quality Directories for Local Citation Building appeared first on Advice Local.

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Data aggregators for local search.

Business citations are a key component of any local search campaign, demonstrating accuracy and relevance to the search engines. When it comes to building these citations you have two choices – create them manually, or let a quality listing management service do it for you. Business listing providers like Advice Local are a natural choice for most agencies, offering a fast and cost-effective way to distribute business data. Today we’re focusing on one pillar of the service – data aggregators.

Understanding Data Aggregators and Their Place in the Digital Ecosystem

Data aggregators are centralized platforms in the local search ecosystem. Aggregators collect and distribute business data to a wide range of search engines, apps, navigation systems and other sites that require accurate information about local businesses. For a listing management service and their agency partners, submitting clean data to the leading platforms in real time ensures business clients are discoverable on every platform that matters.

How Data Aggregators Help Increase Local Search Visibility

Most businesses aim to achieve top local search placements for a series of relevant keywords. As one of the essential pillars of a local SEO campaign, data aggregators deliver the following benefits.

Data Accuracy and Consistency

Clean data is crucial for securing and maintaining local search rankings. Google, Bing and others require consistency as a signal that the business is legitimate and trustworthy. Data aggregators like Foursquare, Data Axle and Localeze have substantial networks to distribute accurate data and promote consistency.

Enhanced Discoverability

Discoverability is also a vital factor in local SEO. Helping your business clients get found wherever potential customers exist is the difference between effective and ineffective agencies. Consistently, local marketers become business listing resellers with Advice Local to ensure businesses are found across mapping apps, search engines, navigation systems, local directories and many other platforms.

Local Citation Signals

Citations still play an important role in local search, contributing to visibility in organic search and the Local Pack. Ideally, a business will be listed on major platforms and highly relevant niche sites. This broad backlink profile demonstrates prominence – one of the key SEO ranking factors (as Google explains).

Improved Customer Experience

The best brand-building and marketing efforts won’t matter to a customer who has visited the wrong address or a closed store. These scenarios are some of the results of inaccurate data distributed to popular platforms. Accuracy and reliability are at the heart of a positive user experience. For this reason, Google and other sites often minimize local search visibility if the user experience is poor.

Fast Data Distribution

Efficient distribution is necessary for local search success, even if a client operates in a small niche. Consider how long it would take to submit business data to a directory manually. In contrast, business information can be updated through the Advice Local dashboard and submitted to the data aggregators.

Integrated Local Search Presence

The local search ecosystem extends beyond Google and covers everything from local directories to mapping platforms. The beauty of using data aggregators as part of a business listing service is that updates are distributed in real time to our comprehensive Data Amplifier Network. Whether you’re changing business addresses or extending opening hours, the entire network can stay updated.


Why Data Aggregators Matter for Local #Search Visibility by @BernieColeman #SEO
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Access the Premier Data Aggregator Distribution Service

Advice Local works with digital agencies and local marketers to create and manage business listings. Speak with our listing management specialists today to help your clients improve their local search visibility. Call (214) 310-1356 or request a demo today.

The post Why Data Aggregators Matter for Local Search Visibility appeared first on Advice Local.

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Business listing management reseller.

As digital marketing becomes increasingly competitive, local marketers and agencies must continue to find innovative ways to offer value to clients. High-quality listing management services are an ever-present part of this process that helps businesses optimize their local presence. An effective way to leverage the power of this strategy today is to become a business listing management reseller.

What Are the Benefits of Becoming a Business Listing Management Reseller?

A business listing management reseller partners with an established business like Advice Local to sell a comprehensive suite of local SEO and directory tools. Whether you’re a new local marketer wanting access to cutting-edge tools for your clients or an established agency looking for an edge, choosing to resell existing services is often the smart move. Let’s examine some of the benefits of reselling agency solutions.

Take Advantage of the Demand for Local SEO

The growth of local search has dramatically changed how businesses reach customers. Even small local stores can benefit from an online presence, as customers search for more information and reviews before visiting. But simply having a presence is not enough – you need complete listings with optimization and updates. For instance, this data from Google indicates that customers are 70% more likely to visit a business with a complete Google Business Profile. As a reseller, you can capitalize on this need for listing management with first-rate services.

Expand Your Business Services

Many businesses prefer to purchase local search and listing management services from a single provider. Resellers can position themselves as a one-stop shop for digital services by leveraging Advice Local’s suite of products. When your existing services are not fully meeting client needs, it might be time to shop business listing management providers.

Earn Recurring Income

Due to the need for monitoring and updates, resellers of local presence management services can operate with a recurring subscription model. Because business listing submission, optimization and modification are not one-time tasks, a reseller with a list of clients can achieve longer-term financial stability from monthly payments.

Avoid Expensive Development Costs

Business listing management services require ongoing development costs to keep up with platform changes. For most local marketers and agencies, the upfront expense of building a distribution engine (with its recurring management costs) is prohibitively expensive. It’s far easier to partner with a dedicated provider, so you can focus on client acquisition and customer service, along with other aspects.

Stand Out in a Competitive Market

Businesses interested in local marketing services have plenty of choices. However, with the right tools and track record it’s still possible to stand out. At Advice Local, our resellers gain access to a comprehensive listing network of search engines, premium directories, mapping app platforms and more. We’re also meticulous with our listing submission approach, using both APIs and manual submissions.

Scale Your Digital Agency

To scale a digital agency you need to deliver a consistently high standard of service for an expanding client base. Resellers get access to a finely tuned listing distribution system and are able to submit and modify listings in real time. Local SEO software of this kind ensures that agencies can provide the same level of service even as client numbers grow.


Why Local #Marketers Should Become Business Listing #Resellers by @BernieColeman #SEO
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Become a Business Listing Management Reseller Today

Advice Local develops leading listing management solutions used to dominate local search. If selling business listing management services is a good fit for your local marketing brand or digital agency, contact us to see how we can help. Call (214) 310-1356 or request a demo now.

The post Why Local Marketers Should Become Business Listing Resellers appeared first on Advice Local.

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Google Business Profile categories.

As businesses increasingly recognize the benefits of the Google Business Profile (GBP), leveraging all available features is crucial. Our agency relies on a variety of resources to help a business stand out from the competition. We will optimize images, use insights from our GBP tool for local search, choose the best categories and more. While selecting the right business categories might seem rather straightforward, there is significant potential for missteps. Knowing this, what do you need to understand about category selection?

Understanding Google Business Profile Categories for Businesses

GBP categories are labels you assign to a business to describe what it is, as well as its services or products. These categories help Google understand the nature of the business so that customers are connected with the business when searching for relevant products or services.

When setting up a GBP for a business you first select one primary category. This category should be the most representative of its main activity. This primary category has the strongest influence on Google Search and Maps presence. You may also choose up to nine additional categories, and they must represent the core business appropriately.

Why Is Setting the Correct Google Business Profile Categories Important?

Category selection alone does not determine whether a business appears in Google Map results, but does contribute greatly to overall visibility.

  • Improves Visibility – Accurately chosen categories enhance the visibility of businesses in relevant Google searches and Maps results, helping reach the right audience.
  • Increases Relevance – Google determines local ranking using relevance, distance and prominence. Proper categorization ensures you hit the first of these metrics.
  • Boosts Local SEO – Google automatically localizes search results, so when a locally relevant search takes place, factors like categories influence which business gets prominence.
  • Influences Special Features – Some GBP features are category-specific. Setting the correct category unlocks features like online reservations for restaurants, amenities for hotels and so on.

Best Strategies for Selecting Google Business Profile Categories

Making the right GBP category choices now can save a lot of time if you ever need to analyze why an SEO campaign is not going as planned. The following strategies are a quick and effective way to optimize a GBP.

Select the Most Relevant Primary Category

Google offers thousands of category options, allowing you to drill down to a highly specific option. For example, instead of choosing the “Fitness” category, you could opt for “Gym” or “Yoga Studio.”

Include Relevant Additional Categories

Additional categories complement the primary category, thus offering further insight into the services provided by the business. If “Dental Clinic” is your primary category, you could also choose “Cosmetic Dentist” and “Pediatric Dentist” to add additional relevance to the GBP.

Research Competitor Categories

Researching competitors is simple with the GMBspy tool for Chrome. You can quickly check the top Google Maps results and identify common categories. This research lets you know what competitors are doing and see what Google is rewarding.

Apply Category Choices to Your Business Listing Network

If you’re using our comprehensive listing management services, your clients’ data is being distributed to GBP and a host of other platforms. This approach means you can maintain consistency between category choices. Our GBP Sync tool also ensures that categories and other business data are not changed in error.


How to Select #Google Business Profile Categories by @BernieColeman #SEO
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Contact Us for Comprehensive Google Business Profile Tools

Advice Local creates high-quality tools for Google Business Profile and listing management. We help local marketers and agencies stay on top of business listings with our user-friendly dashboard solution. Call (214) 310-1356 or request a demo today.

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Localized Google search results.

Google’s focus in recent years has increasingly shifted towards local search, driven by the rise of mobile and location-based technologies. Embracing strategies such as top-rated listing management services for local SEO is just as important as ever. If you’re hoping to secure top placement in search results in this environment, you must understand how Google returns search results based on a user’s location.

Does Google Personalize Search Results Based on Location?

Yes, Google uses a person’s current location to deliver more accurate search results. This approach is most apparent when searching for a service – “car accident attorney” for example – without attaching a city name. In such instances Google invariably provides results featuring the local pack, and organic search results that are based on the searcher’s current location.

Even for a more generic term like “hats,” the results will recognize the country and include a combination of geographically relevant stores and common sites like Wikipedia. For businesses, this typically means that every target keyword will be influenced in some way by localized results.

How to Help Businesses Appear in Google’s Local Search Results

As a local agency or marketer, targeting localized search results can actually deliver more targeted traffic and a higher conversion rate. Customers in your client’s city can find that client’s business far easier – but you must make sure their website is optimized for local searches.

Why Listing Management Matters for Local SEO

Boosting local presence with business directory listings is a strategy familiar to most digital marketers. And one could argue that Google’s localized focus only adds to its importance, as a business’ proximity to the searcher partly determines who gets a search placement.

When users grant Google location permission, their precise location will determine the best search results. However, for those who do not give permission, Google estimates the general area (an area larger than one square mile with at least 1,000 users) using available information like IP address and previous activity, depending on preferences.

Listing management influences whether a business is featured prominently within this sphere, as Google uses the data to classify a business. Listing data naturally includes the business name, address and phone number (NAP). It also uses categories, keywords and other information to present the best local results depending on the search query. And if this data is incorrect or inconsistent, Google will be less likely to give it prominence over competing businesses.

Prioritizing the Google Business Profile

Listing management allows you to monitor and update many platforms, but the Google Business Profile (GBP) will inevitably take priority. Unlike some listing services, GBP requires ongoing monitoring and updating. For example, to ensure that a business’ GBP data always matches our database we created the GBP Sync service within our Enhanced GBP Tool for agencies. We also auto-reject public edits for you, avoiding unwanted profile changes.

Our Review Monitoring Tool also helps you monitor and respond to reviews, and reviews often contain valuable keywords. These services work in combination to target Google’s three big ranking factors – relevance, distance and prominence – so your business clients have the best chance of securing top placement in search.


Does #Google Automatically Localize Search Results? by @BernieColeman #SEO
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Premier Listing Management and GBP Services for Agencies

At Advice Local, we develop cutting-edge tools and services for agencies and local marketers. From streamlined listing management to straightforward review monitoring, local search marketing is easy with our dashboard solution. To try it for yourself, call (214) 310-1356 or request a demo now.

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Review monitoring for business growth.

As more consumers conduct research before buying from a business, the power of reviews continues to grow. Understanding how to monitor reviews online is more important than ever, with many top local agencies making review management a core service for clients. Whether amplifying positive sentiment or resolving negative feedback, in our current era reviews can make or break a business.

Why Review Management Matters for Local Businesses

Customer reviews on Google, Yelp and other services can cause mixed feelings among business owners. While positive reviews undoubtedly help a brand grow, any less favorable reactions could damage a reputation. Since both positive and negative reviews require attention, let’s look at why businesses and their agency partners should embrace dealing with reviews with a clear-sighted strategy.

Increase Customer Engagement

Engaging with consumers can build a sense of community and demonstrate that you are listening to the people who put their trust in you. Both the individual leaving the review and people scanning for feedback can see and learn from this two-way conversation.

Build Social Proof With Positive Reviews

Social proof in marketing comes when there are visible signs that other people are buying and using a business’ services and products. Essentially, there is a chain reaction of new buyers acting on the positive recommendations of others as more people read reviews and are convinced to shop with a brand.

Learn About Consumer Preferences

Tracking reviews across the leading platforms, analyzing customer sentiment and adapting to satisfy the market is possible with a clear review strategy. While this approach sounds complex, agencies can automate review monitoring with the help of our comprehensive tool.

Help With Employee Morale

Positive reviews can boost employee motivation and support pride in their work and the business. Knowing that customers appreciate their efforts may inspire a drive towards higher standards and maintain them. However, the downside of reviews may become apparent after a series of negative reactions, which can certainly have the opposite effect.

Improve Company Standards

In order for a business to experience significant growth it must operate at a high level and outperform the competition. Agencies can assist companies with this process by monitoring reviews for clients and providing detailed data with valuable insights. With this information, organizations can adapt and improve.

Attract Exceptional Employees

It’s easy to assume that positive reviews are only relevant to consumers, but potential employees also take note of a business’ reputation. Talented people want to work for reputable companies with satisfied customers, and reading reviews is one way to research the general opinion.

Appeal to Investors

If a business is focused on growth, taking outside investment is often the fastest way to expand and hit new heights. With reviews offering deep insight into the health of the company, a company’s reputation will influence the interest of investors. Of course, negative reviews could dissuade interested parties, so it is essential to monitor and resolve poor feedback.

Reduce Marketing Costs

Identifying cost savings in a business can allocate more funds for growth. For instance, an efficient review monitoring tool enhances word-of-mouth marketing impact, thereby reducing the need for additional expensive promotion. At Advice Local, we enable agencies to provide cost-effective review monitoring by incorporating the tool with every active listing in our premium listing management service.


How Positive #Reviews Help Local Businesses Grow by @BernieColeman
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Access the Premier Review Monitoring Tool for Agencies

Advice Local creates world-class digital marketing services for agencies. If you want to take review monitoring, listing distribution and local presence management to the next level, try our dashboard solution today. Call (214) 310-1356 or request a demo now.

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Local business listing services.

Business listing services are the foundation of local search marketing success. With the help of comprehensive listing management services, agencies can ensure business clients attain top search placement. But what exactly does a local business listing service do, and how can it help your clients increase search visibility?

The Main Elements of a Local Business Listing Service

Faced with growing competition and limited visibility in the top of search results, businesses need to do more to gain an edge. Listing management plays a vital role in this process, and provides the following crucial services.

Submit Business Data to Listing Sites

Professional listing management services utilize both APIs and manual submissions to ensure business data is accurately represented on a wide range of platforms. This process involves the initial submission of citations and their ongoing modification to keep them up-to-date.

Optimize Business Listings

Optimizing business listings involves more than just adding basic information. The best services allow agencies to include compelling descriptions and high-quality images, to choose accurate categories and use keywords strategically, and more. This optimization ensures that a business is included in relevant searches, also increasing engagement.

Maintain Consistency of Information Across All Platforms

Consistency is integral to the business listing process. For instance, when a business’ name, address, phone number (NAP), opening hours or services are incorrect, it causes confusion and a poor user experience. A quality listing service must distribute accurate information and offer the ability to modify it where required.

Distribute to Leading Data Aggregators

Data aggregators like Foursquare and Data Axle syndicate business data to a network of local directories. Local business listing services distribute accurate details to the major data aggregators, providing a hub to create, manage and modify NAP details. Data aggregators help businesses with local discovery without requiring manual citation building and ongoing listing maintenance.

Deliver Vertical Submissions in High-Value Industries

Vertical directories allow businesses to create listings in specific industries. With search engines using relevance as a factor in local search placements, a listing in a quality law or healthcare directory is a highly prized asset. Listing management providers maintain a database of niche directories and analyze their authority regularly.

Get Businesses Listed With Mapping Apps

As more consumers search for businesses with a mobile device, mapping app listings have become essential for local visibility. Listing management services ensure that companies are accurately represented on these apps and GPS navigation solutions, helping drive foot traffic and making location discovery easy for potential customers. Along with data aggregators, directory sites, search engines and voice search platforms, mapping apps are included in our comprehensive Data Amplifier Network.

Provide Detailed Reporting for Agency Clients

Agencies benefit from detailed reporting offered by listing management services. These reports provide comprehensive data, allowing agencies to present accurate and insightful analytics to their clients. So if you’re not receiving detailed reporting right now, it might be time to shop listing management providers.

Offer White-Label Lead Generation Tools for Agencies

White-labeling enables agencies to present their clients with first-rate listing tools, but without time-consuming and costly development or ongoing maintenance requirements. Use a personalized Online Visibility Report or branded sales widget tool to find and keep clients.


What Does a Local Business #Listing Service Do? by @BernieColeman #SEO
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Try Our World-Class Local Business Listing Services

Advice Local provides digital agencies with high-quality local business listings, data distribution, agency sales tools and much more. If you want to help your clients increase their local search presence, speak with our team today. Call (214) 310-1356 or request a demo now.

The post What Does a Local Business Listing Service Do? appeared first on Advice Local.